GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across menards.com, acehardware.com, Amazon and homedepot.com from January 1 to August 31, 2026 shows Westclox, a brand held by NYL Holdings LLC, generating the bulk of its revenue through a single retail relationship. Menards accounts for 44.5% of year-to-date revenue, followed by Ace Hardware at 26.9%, Amazon at 21.1% and Home Depot at just 7.3%. Revenue declined 15.9% over the tracked period, including a 3.4% month-over-month dip in the most recent reading. Average product price settled at $16.45, down 7.5% across the period and 4.4% month-over-month, suggesting sustained pricing pressure alongside the softer top line. The combination of falling prices and declining revenue points to a brand competing largely on value within the mass-market home retail channel.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 16% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Westclox on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Westclox.
BY REVENUE
Westclox sells 29% online and 71% offline. Online runs through 2 channels; offline through 2.
Online
29%
71%
Offline
Online channels
29%
Offline channels
71%
BY REVIEW COUNT
Across 72K ratings on 4 channels, Westclox averages 4.3★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.3
/ 5
From 72K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$13.99
Price
$39K
Revenue
$13.99
Price
$37K
Revenue
$12.99
Price
$20K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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