GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across four major retailers—Menards, Amazon, Ace Hardware, and Home Depot—Westclox maintains an average product price of $16.62. Menards leads as the brand's top retail channel, commanding a dominant 45.1% revenue share, followed by Amazon at 29.5% and Ace Hardware at 23.0%. Notably, Home Depot accounts for just 2.2% of Westclox's revenue share, suggesting significant room for growth in the home improvement giant's channel. The brand's average price has trended upward with a 2.8% increase over the tracked period, indicating a modest shift toward premium positioning. Despite the rising prices, Westclox experienced a 22.7% decline in overall revenue during the same timeframe, which may signal price sensitivity among its core customer base.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 23% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Westclox on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Westclox.
BY REVENUE
Westclox sells 32% online and 68% offline. Online runs through 2 retailers; offline through 2. Online share has moved from 37% in Jan to 32% in May.
Online
32%
68%
Offline
Online channels
32%
Offline channels
68%
BY REVIEW COUNT
Across 89K ratings on 4 retailers, Westclox averages 4.3★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.3
/ 5
From 89K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$13.99
Price
$36K
Revenue
$13.99
Price
$35K
Revenue
$12.99
Price
$13K
Revenue
