GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Sentry generated the majority of its revenue through Amazon, which accounted for 72.5% of total revenue share during the January–May 2026 period, followed by Menards.com at 25.6% and AceHardware.com at 1.7%. The brand's average product price stood at $13.30 across all tracked retailers. Notably, Sentry's average price trended upward with a 5.4% overall increase during the observed period, suggesting a shift toward higher-priced SKUs or strategic price adjustments. However, revenue declined 6.5% over the same timeframe, indicating potential volume softness despite the rising price point. This divergence between price growth and revenue contraction highlights a key dynamic worth monitoring for Sentry's competitive positioning in the months ahead.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 7% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 5% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Sentry on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Sentry.
BY REVENUE
Sentry sells 73% online and 27% offline. Online runs through 1 retailer; offline through 2.
Online
73%
27%
Offline
Online channels
73%
Offline channels
27%
BY REVIEW COUNT
Across 679K ratings on 3 retailers, Sentry averages 4.3★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.3
/ 5
From 679K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
