Sentry

Sentry Market Overview

According to Grips Intelligence in-store data tracked from January 1, 2026 through September 30, 2026 across Amazon, menards.com, acehardware.com and lowes.com, Sentry's sales base is heavily concentrated, with Amazon alone accounting for 72.6% of year-to-date revenue. Menards is the clear secondary outlet at 23.0% share, while acehardware.com (2.8%) and lowes.com (1.6%) together contribute under 5%, leaving the brand exposed to shifts at just two retailers. The average product price sits at $13.06, though pricing has softened over the tracked window, falling 5.6% overall and 3.7% month-over-month to $12.70. Revenue has followed a similar path, declining 3.3% versus the prior month and 5.5% across the measured period. The assortment spans a wide price range — from roughly $16 security screws to a $71.10 electronic security box at Lowe's — suggesting mix shifts are one lever behind the softer average selling price.