GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data covering January 1 to June 30, 2026 across offline/in-store channels including Ace Hardware, Lowe's, and Amazon, Weed Warrior — a Shakespeare® brand under Newell Brands Inc. (NYSE: NWL) — posted strong momentum, with overall revenue growing 53.4% over the period. The brand's revenue is heavily concentrated at acehardware.com, which commanded a dominant 77.7% share, followed by lowes.com at 11.5% and Amazon at 10.8%. Pricing also trended upward, with the average product price reaching $22.94 after a 6.6% increase across the tracked period. Together, these Grips Intelligence datapoints point to a brand gaining both volume and pricing power, anchored by an outsized reliance on a single retail channel.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 53% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 7% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Weed Warrior on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Weed Warrior.
BY REVENUE
Weed Warrior sells 22% online and 78% offline. Online runs through 2 channels; offline through 1.
Online
22%
78%
Offline
Online channels
22%
Offline channels
78%
BY REVIEW COUNT
Across 146K ratings on 3 channels, Weed Warrior averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 146K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$32.99
Price
$96K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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