Proven Winners

Proven Winners Market Overview

Grips Intelligence in-store data tracked across Home Depot, Lowe's, and Menards from January 1 to September 30, 2026 shows Proven Winners concentrating the vast majority of its revenue in a single retail partner. Home Depot alone accounts for 73.1% of year-to-date revenue, with Lowe's at 22.3% and Menards trailing at just 3.5%, leaving the brand heavily exposed to one account's shelf decisions. Revenue has softened over the tracked window, declining 11.7% overall and falling 16.3% in the most recent month measured. Pricing has moved in the opposite direction, with the average price climbing 8.5% to $34.72 in the latest month against a year-to-date average of $30.83 — a sign that mix or list increases are partially offsetting unit softness. Operated in North America by a private company formed in late 2025 through a partnership with Staple Street Capital, the brand's next test will be whether premium pricing can hold as volume normalizes.