GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline retail data from Grips Intelligence, Proven Winners generated the majority of its in-store revenue through homedepot.com, which captured a dominant 72.2% share year-to-date, followed by lowes.com at 22.3% and menards.com at 4.0%, based on tracking across these three channels from January 1 to June 30, 2026. During the April 1 to June 30, 2026 timeseries window, the brand's revenue declined 18.4%, including a sharp 34.2% month-over-month drop, signaling notable softening in the second quarter. The average product price came in at $30.14, though pricing decreased 15.7% over the period even as the most recent month ticked up 6.2% to $29.17. On Home Depot, higher-ticket items like the 5 Gal. Incrediball Hydrangea Shrub commanded premium pricing near $65.13, while Lowe's leaned toward soil, plant food, and container assortments such as the Supertunia Vista Bubblegum 4-Pack at $46.08. Together, these Grips Intelligence datapoints point to heavy channel concentration at Home Depot paired with declining revenue and price trends heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 18% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 16% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Proven Winners on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Proven Winners.
BY REVIEW COUNT
Across 304K ratings on 3 channels, Proven Winners averages 4.0★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.0
/ 5
From 304K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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