Proven Winners

Proven Winners Market Overview

According to in-store data from Grips Intelligence covering January 1 through August 31, 2026 across Home Depot, Lowe's and Menards, Proven Winners generates the large majority of its tracked revenue through a single retail partner. Home Depot alone accounts for 72.8% of year-to-date revenue, with Lowe's contributing 22.5% and Menards just 3.4%, leaving the brand heavily concentrated in one account. Pricing has trended firmly upward, with the average selling price climbing 15.1% over the period to $33.62 in the most recent month, above the $30.82 year-to-date average. Revenue has been more volatile, falling 31.3% across the tracked window while posting a 5.6% month-over-month rebound in the latest period, a pattern consistent with seasonal demand cycles. The combination of rising prices and softer overall revenue suggests Proven Winners is defending margin rather than chasing volume, making channel diversification beyond Home Depot the key variable to watch.