GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026 across Best Buy, Newegg, and Amazon, Crucial maintains a strong retail presence with an average product price of $224.34. Best Buy dominates as the leading retailer for Crucial, commanding a significant 63.8% revenue share, followed by Newegg at 25.2% and Amazon at 11.0%. Notably, Crucial experienced robust momentum during this period, with revenue growing 30.3% and average prices increasing 17.7%, signaling strong consumer demand and a shift toward higher-value purchases. The brand's top-selling products at Best Buy are concentrated in the lower price tier, while Newegg skews toward premium offerings with several products priced well above $380. This pricing divergence across retailers suggests Crucial is effectively leveraging a multi-channel strategy to capture both value-conscious and performance-driven consumer segments.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 30% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 18% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Crucial on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Crucial.
BY REVENUE
Crucial sells 36% online and 64% offline. Online runs through 2 retailers; offline through 1. Online share has moved from 11% in Dec to 55% in Apr.
Online
36%
64%
Offline
Online channels
36%
Offline channels
64%
BY REVIEW COUNT
Across 432K ratings on 3 retailers, Crucial averages 4.7★. Most reviews sit on products in the 4.8–5.0★ range.
BRAND AVERAGE
4.7
/ 5
From 432K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
