GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data spanning January 1 to June 30, 2026 across Best Buy, Newegg, and Amazon, Crucial—a brand of NASDAQ-listed Micron Technology (NASDAQ: MU)—saw its overall revenue decline 76.6% over the period, with the most recent month falling 15.9% versus the prior month. Micron trades under the ticker symbol "MU" on the Nasdaq Global Select Market. Grips Intelligence data shows Best Buy commanded the largest share of revenue at 55.7%, followed by Newegg at 33.1% and Amazon at 11.2%. Notably, this revenue contraction came alongside rising prices, as the average product price climbed 31.9% across the period to reach $328.66 in the latest month, a 19.2% month-over-month increase. With an average product price of $232.55, these diverging revenue and pricing trends—tracked exclusively through offline retail channels by Grips Intelligence—highlight a period of significant transition for the brand.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 77% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 32% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Crucial on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Crucial.
BY REVENUE
Crucial sells 46% online and 54% offline. Online runs through 2 channels; offline through 1. Online share has moved from 28% in Feb to 99% in Jun.
Online
46%
54%
Offline
Online channels
46%
Offline channels
54%
BY REVIEW COUNT
Across 455K ratings on 3 channels, Crucial averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 455K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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