GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, Newegg and Best Buy from January 1 to September 30, 2026, Crucial — a brand owned by Micron Technology (NASDAQ: MU) — carries an average product price of $298.72. Amazon dominates the brand's channel mix with a 67.4% revenue share, followed by Newegg at 25.4% and Best Buy at just 7.2%. Across the July–September timeseries window, revenue climbed 13.6% overall, including a 6.7% month-over-month gain in the latest period. Pricing moved even faster, with the average selling price rising 17.2% over the same stretch to $349.49, an 11.5% jump versus the prior month. That combination of rising volume and sharply higher price points suggests a shift toward premium, higher-capacity SKUs rather than discount-driven demand.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 14% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 17% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Crucial on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Crucial.
BY REVIEW COUNT
Across 58K ratings on 3 channels, Crucial averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 58K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$2,037.60
Price
$385K
Revenue
$2,009.30
Price
$221K
Revenue
$228.81
Price
$203K
Revenue
$462.57
Price
$82K
Revenue
$4,877.24
Price
$68K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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