GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering Q1 2026 (January–March) across Best Buy and Newegg, Crucial demonstrated strong momentum with overall revenue growing 16.3% over the period. Best Buy dominated as Crucial's primary retail channel, commanding 87.1% of total revenue share, while Newegg accounted for the remaining 12.9%. The brand's average product price during this period stood at $197.39, though pricing showed a downward trend with a 3.9% decrease over the quarter. Crucial's product mix at Newegg skewed toward higher-end offerings, with top-listed products reaching price points as high as $1,499.99, compared to a more mid-range focus at Best Buy. These data points suggest Crucial is successfully expanding its retail footprint while leveraging differentiated pricing strategies across its key retail partners.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 16% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 4% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Crucial on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Crucial.
BY REVENUE