GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, Newegg and Best Buy from January 1 to September 30, 2026, Crucial — a brand owned by Micron Technology (NASDAQ: MU) — carries an average product price of $298.72. Amazon dominates the brand's channel mix with a 67.4% revenue share, followed by Newegg at 25.4% and Best Buy at just 7.2%. Across the July–September timeseries window, revenue climbed 13.6% overall, including a 6.7% month-over-month gain in the latest period. Pricing moved even faster, with the average selling price rising 17.2% over the same stretch to $349.49, an 11.5% jump versus the prior month. That combination of rising volume and sharply higher price points suggests a shift toward premium, higher-capacity SKUs rather than discount-driven demand.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 14% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 17% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Crucial on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Crucial.
BY REVENUE
Crucial sells 93% online and 7% offline. Online runs through 2 channels; offline through 1.
Online
93%
7%
Offline
Online channels
93%
Offline channels
7%
BY REVIEW COUNT
Across 70K ratings on 3 channels, Crucial averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 70K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$2,032.96
Price
$415K
Revenue
$228.92
Price
$223K
Revenue
$2,009.30
Price
$221K
Revenue
$462.57
Price
$82K
Revenue
$4,877.24
Price
$68K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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