GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data covering January–February 2026 across Best Buy and Newegg, Crucial holds an average product price of $200.29, reflecting a notable 13.4% decrease in average price over the tracked period. Best Buy dominates as Crucial's primary retail channel, commanding an overwhelming 88.6% share of the brand's revenue compared to just 11.4% for Newegg. Despite a 14.4% month-over-month revenue increase in the most recent month, Crucial's overall revenue declined 18.7% over the full reporting window, suggesting a volatile sales trajectory. These trends indicate that while Crucial is seeing short-term momentum, the combination of falling average prices and a longer-term revenue dip warrants close monitoring of the brand's competitive positioning heading into spring 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 16% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 13% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Crucial on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Crucial.
BY REVENUE