GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 to August 31, 2026 across Newegg, Best Buy and Amazon shows Crucial, a brand owned by Micron Technology (NASDAQ: MU), commanding an average product price of $266.78. Newegg accounts for the largest slice of tracked revenue at 47.1%, followed by Best Buy at 32.8% and Amazon at 20.1%. Revenue softened over the June–August window, declining 6.2% overall and slipping a further 0.8% month-over-month in the most recent period. Average price moved in the opposite direction, climbing 21.6% across the same stretch to reach $386.80 after a 13.6% monthly jump. That divergence between rising prices and falling revenue points to a narrowing, higher-value assortment rather than broad-based demand growth.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 6% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 22% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Crucial on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Crucial.
BY REVENUE
Crucial sells 82% online and 18% offline. Online runs through 2 channels; offline through 1. Online share has moved from 82% in Apr to 100% in Aug.
Online
82%
18%
Offline
Online channels
82%
Offline channels
18%
BY REVIEW COUNT
Across 1.63M ratings on 3 channels, Crucial averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 1.63M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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