GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data from January to May 2026 across Best Buy, Newegg, and Amazon, Crucial maintains a strong retail presence with Best Buy commanding a dominant 60.5% of the brand's revenue share. Newegg follows as the second-largest channel at 28.6%, while Amazon accounts for a modest 10.8% of total revenue. The brand's average product price sits at $225.54, though this figure has seen a notable 28.8% increase over the tracked period. Despite rising prices, Crucial experienced a significant 65.6% decline in overall revenue during this timeframe, suggesting shifting demand dynamics worth monitoring. These trends highlight the importance of tracking Crucial's retail distribution strategy and pricing movements in the months ahead.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 65% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 30% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Crucial on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Crucial.
BY REVENUE
Crucial sells 40% online and 60% offline. Online runs through 2 retailers; offline through 1. Online share has moved from 23% in Jan to 79% in May.
Online
40%
60%
Offline
Online channels
40%
Offline channels
60%
BY REVIEW COUNT
Across 450K ratings on 3 retailers, Crucial averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 450K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
