GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across four retail channels — acehardware.com, lowes.com, homedepot.com and Amazon — from January 1 to July 31, 2026 shows Watco, a consumer brand under Rust-Oleum's parent RPM International (NYSE: RPM), maintaining an average product price of $20.91. Ace Hardware leads distribution with a 35.5% revenue share, followed closely by Lowe's at 30.4%, while Home Depot (18.7%) and Amazon (15.4%) together account for roughly a third of sales. Momentum softened over the May–July window, with revenue declining 9.5% month-over-month and 9.0% across the full three-month period. Average selling prices held remarkably steady by comparison, easing just 0.6% to $20.83, suggesting the revenue dip stems from volume rather than discounting. The relatively even split between Ace Hardware and Lowe's points to a balanced brick-and-mortar footprint with less reliance on any single retail partner.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 9% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Watco on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Watco.
BY REVENUE
Watco sells 40% online and 60% offline. Online runs through 3 channels; offline through 2.
Online
40%
60%
Offline
Online channels
40%
Offline channels
60%
BY REVIEW COUNT
Across 123K ratings on 4 channels, Watco averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 123K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$27.26
Price
$27K
Revenue
$24.35
Price
$6.8K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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