GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through August 31, 2026 across acehardware.com, Lowe's, Home Depot, and Amazon, Watco — a Rust-Oleum brand under RPM International (NYSE: RPM) — averaged a product price of $20.76. Distribution is notably balanced at the top, with acehardware.com accounting for 36.2% of year-to-date revenue and lowes.com close behind at 31.6%. Home Depot contributed 17.0% and Amazon 15.2%, leaving no single channel with majority control of the brand's sales. Momentum softened over the June–August window, as revenue declined 9.6% overall and slipped a further 0.2% month over month. Pricing eased alongside volume, with the average price down 3.9% across the period to $20.11, a 3.5% month-over-month decrease.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Watco on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Watco.
BY REVENUE
Watco sells 41% online and 59% offline. Online runs through 3 channels; offline through 2.
Online
41%
59%
Offline
Online channels
41%
Offline channels
59%
BY REVIEW COUNT
Across 148K ratings on 4 channels, Watco averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 148K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$28.07
Price
$11K
Revenue
$24.35
Price
$5.1K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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