GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracking Watco from January 1 to September 30, 2026 across acehardware.com, lowes.com, homedepot.com and Amazon shows a brand owned by Rust-Oleum, a subsidiary of RPM International (NYSE: RPM), with a notably balanced retail footprint. Ace Hardware leads with 36.1% of year-to-date revenue, closely trailed by Lowe's at 34.1%, while Home Depot (15.3%) and Amazon (14.4%) split the remainder almost evenly. The average product price sits at $20.62, a figure that has held remarkably steady, slipping just 0.6% over the tracked period. Momentum has been positive in the most recent quarter, with revenue up 7.0% month over month and 6.6% overall since the start of the July-September window. Pricing ticked up 2.9% in the latest month to $20.68, suggesting the brand is testing modest increases without disrupting demand.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 7% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Watco on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Watco.
BY REVENUE
Watco sells 40% online and 60% offline. Online runs through 3 channels; offline through 2.
Online
40%
60%
Offline
Online channels
40%
Offline channels
60%
BY REVIEW COUNT
Across 145K ratings on 4 channels, Watco averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 145K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$27.60
Price
$14K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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