Watco

Watco Market Overview

Grips Intelligence in-store data tracked across four retail channels — acehardware.com, lowes.com, homedepot.com and Amazon — from January 1 to July 31, 2026 shows Watco, a consumer brand under Rust-Oleum's parent RPM International (NYSE: RPM), maintaining an average product price of $20.91. Ace Hardware leads distribution with a 35.5% revenue share, followed closely by Lowe's at 30.4%, while Home Depot (18.7%) and Amazon (15.4%) together account for roughly a third of sales. Momentum softened over the May–July window, with revenue declining 9.5% month-over-month and 9.0% across the full three-month period. Average selling prices held remarkably steady by comparison, easing just 0.6% to $20.83, suggesting the revenue dip stems from volume rather than discounting. The relatively even split between Ace Hardware and Lowe's points to a balanced brick-and-mortar footprint with less reliance on any single retail partner.