GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Wacom posted an average product price of $337.52 across tracked retailers between January and April 2026, with average prices rising 10.5% over the period. Amazon dominates Wacom's retail revenue share at 85.9%, followed by Best Buy at 11.1% and Newegg at 3.0%. Despite the upward price trend, Wacom's overall revenue declined 11.9% during the tracked period, suggesting softer unit demand. On Newegg, Wacom's top-listed product, the Intuos Pro Medium, carried an average price of $376.21, while its premium Cintiq 22 display reached $1,188.02. These dynamics point to a brand leaning into higher price points even as broader sales momentum slows.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 12% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 10% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Wacom on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Wacom.
BY REVENUE
Wacom sells 89% online and 11% offline. Online runs through 2 retailers; offline through 1.
Online
89%
11%
Offline
Online channels
89%
Offline channels
11%
BY REVIEW COUNT
Across 31K ratings on 3 retailers, Wacom averages 4.5★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.5
/ 5
From 31K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$1,188.02
Price
$18K
Revenue
$845.82
Price
$14K
Revenue
