GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data covering January–February 2026 across Amazon and Best Buy, Wacom holds an average product price of $343.74, positioning it firmly in the premium segment. Amazon dominates as Wacom's primary sales channel, commanding an overwhelming 88.6% of the brand's total revenue share, while Best Buy accounts for just 11.1%. Notably, the brand experienced a significant revenue decline of 44.3% over the tracked period, signaling potential seasonal softness or shifting consumer demand. Average pricing also trended downward, dropping 6.9% overall, which may suggest increased promotional activity or a shift in product mix toward lower-priced SKUs. These trends, sourced from Grips Intelligence, highlight both Wacom's heavy reliance on Amazon and the need to monitor its pricing and revenue trajectory closely in the months ahead.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 44% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 8% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Wacom on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Wacom.
