GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering January 1 through September 30, 2026 across Amazon, Best Buy and Newegg, Wacom — operated directly by Tokyo-listed Wacom Co., Ltd. (TYO: 6727) — posted an average product price of $312.44 for the period. Channel concentration is the defining feature of the brand's footprint, with Amazon accounting for 87.2% of year-to-date revenue, Best Buy a distant 10.2% and Newegg just 2.6%. Revenue has softened modestly, slipping 1.2% over the tracked window, with the most recent month down 5.7% against the prior month. Pricing has followed a similar path, easing 2.5% overall to a recent monthly average of $295.30, though that figure represents a 1.8% month-over-month uptick. The combination of a slight revenue decline and firming month-to-month pricing suggests stabilization rather than sustained contraction heading into the final quarter.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 1% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Wacom on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Wacom.
BY REVENUE
Wacom sells 89% online and 11% offline. Online runs through 2 channels; offline through 1. Online share has moved from 38% in May to 89% in Sep.
Online
89%
11%
Offline
Online channels
89%
Offline channels
11%
BY REVIEW COUNT
Across 22K ratings on 3 channels, Wacom averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 22K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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