Vogelzang

Vogelzang Market Overview

Grips Intelligence in-store data tracked across Menards, Home Depot and Lowe's from January 1 to August 31, 2026 shows Vogelzang, a brand of privately held United States Stove Company, distributing its revenue fairly evenly across the big-box retail landscape. Menards leads with a 40.0% revenue share, followed by homedepot.com at 33.9% and lowes.com at 25.9%, leaving no single channel dominant. The average product price sits at $44.90, though that figure masks a wide assortment spread that runs from a $32.89 cleanout door to wood burning stoves priced at $622.99 and $818.79 at Menards. Pricing has compressed notably, with the average selling price down 29.9% over the tracked period and off 11.8% in the most recent month to $44.95. Revenue has been comparatively steadier, rising 5.0% month over month even as the overall trend slipped 4.9%, suggesting mix shifts toward lower-priced accessories rather than a broad demand decline.