Vogelzang

Vogelzang Market Overview

Grips Intelligence in-store data tracked from January 1 to September 30, 2026 across Menards, Home Depot and Lowe's shows Vogelzang, a brand of privately held United States Stove Company, maintaining a balanced retail footprint with no single channel dominating. Menards leads with a 39.2% revenue share, followed closely by Home Depot at 35.5% and Lowe's at 25.3%. Momentum accelerated sharply in the third quarter, with revenue climbing 78.8% month over month and 87.7% overall across the July–September window. Pricing moved in step, as the average selling price jumped 58.1% in a single month to $71.07, well above the year-to-date average of $53.03. Taken together, the 39.4% overall lift in average price alongside near-doubling revenue points to a seasonal demand surge that the brand converted without discounting.