GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data from January to May 2026 across Menards, Home Depot, and Lowe's, Vogelzang maintains an average product price of $34.07. Menards dominates as the leading retailer for the brand, commanding a 55.0% revenue share, followed by Home Depot at 28.0% and Lowe's at 16.7%. Notably, the brand experienced a significant revenue decline of 75.6% over the tracked period, suggesting strong seasonal demand fluctuations. Average pricing also saw a considerable drop of 40.9%, potentially reflecting promotional activity or shifting product mix across retailers. These trends indicate that Vogelzang's offline performance is heavily concentrated in Menards while facing notable pricing and revenue headwinds in early 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 76% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 41% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Vogelzang on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Vogelzang.
BY REVENUE
Vogelzang sells 45% online and 55% offline. Online runs through 2 retailers; offline through 1. Online share has moved from 31% in Jan to 32% in May.
Online
45%
55%
Offline
Online channels
45%
Offline channels
55%