GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026, Vogelzang maintains an average product price of $35.06 across three major home improvement retailers: Menards, Home Depot, and Lowe's. Menards dominates as the leading retail channel for Vogelzang, commanding a significant 54.5% revenue share, followed by Home Depot at 28.5% and Lowe's at 16.8%. Notably, the brand's average price saw a substantial 57.6% increase over the tracked period, suggesting a shift toward higher-priced product sales or strategic pricing adjustments. However, Vogelzang experienced a 32.8% decline in overall revenue during this timeframe, indicating potential seasonal demand fluctuations or broader market headwinds. These contrasting trends between rising average prices and declining revenue highlight a dynamic market position worth monitoring closely in the months ahead.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 33% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 58% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Vogelzang on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Vogelzang.