Vaughan

Vaughan Market Overview

According to Grips Intelligence in-store data tracked across Home Depot, Amazon, Ace Hardware and Lowe's from January 1 to July 31, 2026, Vaughan — a brand owned by the privately held Marshalltown Company — generates the majority of its revenue through a single retail relationship, with homedepot.com accounting for 68.4% of sales. Amazon follows at 16.9%, while acehardware.com contributes 11.5% and lowes.com trails at just 3.2%, underscoring a heavy concentration risk in the brand's distribution mix. Revenue has softened over the observed period, declining 11.2% overall and slipping a further 1.8% month over month in the May–July window. Pricing has moved in the opposite direction, with the average selling price rising 3.7% to $26.89, against a period-wide average product price of $25.81. That divergence between rising prices and falling revenue suggests unit volumes, rather than realization, are the pressure point for the brand.