Vaughan

Vaughan Market Overview

According to in-store data from Grips Intelligence, Vaughan generated the majority of its revenue through homedepot.com, which accounted for 62.4% of total revenue share between January and April 2026, followed by Amazon at 22.5% and acehardware.com at 14.7%. The brand's average product price during this period stood at $25.21, though premium offerings like the Dalluge Titanium Hammer commanded prices as high as $155.66 on Amazon. Vaughan experienced strong momentum with revenue growing 44.1% over the tracked period, signaling increasing consumer demand across its retail partners. The brand's average price also trended upward, rising 4.9% overall, suggesting a shift toward higher-value product purchases or strategic price adjustments. This combination of robust revenue growth and rising average prices positions Vaughan as a brand gaining notable traction across major home improvement retailers.