GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline retail data from Grips Intelligence, Vaughan carried an average product price of $25.35 between January 1 and June 30, 2026, across in-store channels tracked including Home Depot, Amazon, Ace Hardware, and Lowe's. Home Depot dominated the brand's revenue mix with a 67.7% share, followed by Amazon at 17.8% and Ace Hardware at 12.5%, while Lowe's contributed just 2.0%. Over the tracked period, Vaughan's revenue grew 8.6% overall even as the most recent month saw a 9.6% dip versus the prior month. The brand's average price also trended upward, rising 5.3% overall to reach $26.89 in the latest month. This concentration across a few key retail partners, paired with rising prices and steady overall revenue growth, points to resilient in-store positioning for the brand.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 9% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Vaughan on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Vaughan.
BY REVENUE
Vaughan sells 87% online and 13% offline. Online runs through 3 channels; offline through 2.
Online
87%
13%
Offline
Online channels
87%
Offline channels
13%
BY REVIEW COUNT
Across 114K ratings on 4 channels, Vaughan averages 4.6★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.6
/ 5
From 114K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$155.66
Price
$55K
Revenue
$155.66
Price
$44K
Revenue
$17.94
Price
$35K
Revenue
$20.75
Price
$26K
Revenue
$22.87
Price
$13K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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