Vaughan

Vaughan Market Overview

According to in-store data from Grips Intelligence covering January 1 through September 30, 2026 across Home Depot, Amazon, Ace Hardware and Lowe's, Vaughan — a brand owned by the privately held Marshalltown Company since its 2024 acquisition — generates the overwhelming majority of its revenue through a single retail partner. Home Depot alone accounts for 70.9% of year-to-date revenue, with Amazon a distant second at 14.0%, followed by acehardware.com at 10.9% and lowes.com at just 4.2%. The average product price sits at $26.62, having edged down 1.9% over the tracked period and 4.0% in the most recent month to $26.42. Revenue momentum has weakened considerably, falling 44.2% month-over-month and 46.0% across the July-to-September timeseries window. That concentration in one channel leaves the brand's overall trajectory closely tied to shelf performance at its largest retail account.