GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Vaughan generated the majority of its revenue through homedepot.com, which accounted for 62.4% of total revenue share between January and April 2026, followed by Amazon at 22.5% and acehardware.com at 14.7%. The brand's average product price during this period stood at $25.21, though premium offerings like the Dalluge Titanium Hammer commanded prices as high as $155.66 on Amazon. Vaughan experienced strong momentum with revenue growing 44.1% over the tracked period, signaling increasing consumer demand across its retail partners. The brand's average price also trended upward, rising 4.9% overall, suggesting a shift toward higher-value product purchases or strategic price adjustments. This combination of robust revenue growth and rising average prices positions Vaughan as a brand gaining notable traction across major home improvement retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 42% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 6% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Vaughan on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Vaughan.
BY REVENUE
Vaughan sells 86% online and 14% offline. Online runs through 2 retailers; offline through 1.
Online
86%
14%
Offline
Online channels
86%
Offline channels
14%
BY REVIEW COUNT
Across 90K ratings on 3 retailers, Vaughan averages 4.6★. Most reviews sit on products in the 4.8–5.0★ range.
BRAND AVERAGE
4.6
/ 5
From 90K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$155.66
Price
$49K
Revenue
$155.66
Price
$36K
Revenue
$18.05
Price
$31K
Revenue
$19.63
Price
$16K
Revenue
$22.87
Price
$13K
Revenue
