Vaughan

Vaughan Market Overview

According to Grips Intelligence in-store data tracked across Home Depot, Amazon, Ace Hardware and Lowe's from January 1 to August 31, 2026, Vaughan — a brand owned by the Marshalltown Company — generates the bulk of its measured revenue through a single retail partner. Home Depot alone accounts for 70.8% of year-to-date revenue, followed by Amazon at 14.5%, Ace Hardware at 11.0% and Lowe's at just 3.6%. The average product price across tracked channels sits at $26.38, though the most recent month registered a higher $27.47, up 2.1% month over month and 2.2% across the period. Revenue, by contrast, softened, slipping 4.2% in the latest month and 5.8% over the tracked window. That divergence points to pricing gains offsetting only part of a volume decline, with concentration risk at Home Depot the clearest strategic consideration.