Grips Intelligence in-store data tracked across Lowe's and Home Depot from January 1 to September 30, 2026 shows Dartwood operating as a heavily concentrated retail brand. Lowe's accounted for 86% of year-to-date revenue, leaving Home Depot with the remaining 14% and limited diversification across the two tracked retailers. Pricing held firm at an average of $29.98, flat month over month and unchanged over the measured period, suggesting a deliberately stable positioning rather than promotional discounting. Revenue momentum, however, weakened sharply, falling 55.4% in the most recent month and 68.8% across the broader tracked timeframe. That combination of steady pricing and steep volume decline points to distribution or shelf-presence pressure rather than a repositioning on price.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 69% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Dartwood on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Dartwood.
BY REVENUE
Dartwood sells 24% online and 76% offline. Online runs through 2 channels; offline through 1.
Online
24%
76%
Offline
Online channels
24%
Offline channels
76%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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