GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across five retail channels from January 1 to July 31, 2026 shows Armstrong — a trademark held by Armstrong World Industries (NYSE: AWI) — generating an average product price of $38.32. Revenue is spread almost evenly across a three-way split, with Amazon at 30.5%, lowes.com at 30.3% and Newegg at 29.5% of year-to-date sales. Homedepot.com and acehardware.com play far smaller roles, contributing just 5.8% and 3.2% respectively. Momentum has softened over the May–July window, with revenue down 2.0% month-over-month and 15.5% across the full period. Pricing, however, moved the other way, climbing 19.3% month-over-month to $40.61 and finishing 3.0% higher across the tracked period.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 18% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 7% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Armstrong on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Armstrong.
BY REVIEW COUNT
Across 43K ratings on 5 channels, Armstrong averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 43K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$131.83
Price
$134K
Revenue
$24.95
Price
$124K
Revenue
$100.56
Price
$52K
Revenue
$199.38
Price
$28K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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