GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Lowe's, Newegg, Amazon, Home Depot and Ace Hardware from January 1 to August 31, 2026 shows Armstrong — a trademark held by Armstrong World Industries (NYSE: AWI) — maintaining an average product price of $41.42. Revenue is split unusually evenly across three leading retailers, with lowes.com taking 32.8% of year-to-date sales, Newegg 30.4% and Amazon 25.3%, leaving homedepot.com at 7.5% and acehardware.com at 3.5%. That balance signals limited dependence on any single retail partner, a rare profile for a brand of this scale. Momentum softened over the summer months, however, with revenue down 2.0% month-over-month and 6.2% across the tracked period. Pricing moved in the opposite direction, climbing 14.2% month-over-month to $50.18 and 42.3% overall, suggesting a deliberate shift toward higher-value assortments even as unit demand cooled.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 7% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 48% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Armstrong on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Armstrong.
BY REVIEW COUNT
Across 49K ratings on 5 channels, Armstrong averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 49K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$127.94
Price
$149K
Revenue
$100.56
Price
$52K
Revenue
$205.85
Price
$42K
Revenue
$199.38
Price
$28K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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