Armstrong

Armstrong Market Overview

Grips Intelligence in-store data tracked Armstrong across five retail channels — Lowe's, Newegg, Amazon, Home Depot and Ace Hardware — from January 1 to September 30, 2026. Over that window, the brand, whose trademark is held by Armstrong World Industries (NYSE: AWI), posted an average product price of $43.39. Distribution is concentrated but unusually balanced across two leaders, with Lowe's accounting for 36.6% of revenue and Newegg close behind at 31.3%, followed by Amazon at 19.3%, Home Depot at 8.2% and Ace Hardware at 4.0%. Momentum softened in the third quarter, as revenue fell 18.5% across the period and declined a further 21.4% in the most recent month measured. Pricing moved in the opposite direction, climbing 20.9% over the same stretch to reach $53.49, suggesting a mix shift toward higher-ticket items even as unit demand cooled.