Unique

Unique Market Overview

Grips Intelligence in-store data covering January 1 through September 30, 2026 across Amazon, Newegg, homedepot.com, lowes.com and acehardware.com shows Unique operating as a heavily concentrated single-channel brand, with Amazon accounting for 80.2% of year-to-date revenue. The remaining demand is thinly spread across Newegg at 9.0%, homedepot.com at 4.9%, lowes.com at 4.7% and acehardware.com at 1.2%, leaving little buffer if marketplace performance softens. Momentum has turned negative, with revenue down 25.2% over the tracked period and a further 7.1% month-over-month decline in the most recent reading. Pricing has moved in the same direction, as the average selling price fell 22.9% to $19.22, below the $22.32 period average, suggesting discounting or a mix shift toward lower-ticket listings rather than premium assortment. For Unique — a privately held, family-owned operation now in its sixth generation of Spannuth ownership — the combination of falling realized price and marketplace dependence is the clearest structural risk in the Grips Intelligence dataset.