GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across five major retailers, Unique demonstrates a heavily concentrated revenue distribution, with Amazon commanding an overwhelming 89.4% of total revenue share. The brand's average product price sits at $20.95, though this figure reflects significant variation across retailers, with Newegg listings reaching up to $3,999 per product compared to Amazon's more accessible price points. Unique experienced a solid overall revenue growth of 6.2% during the tracked period, accompanied by a 4.4% increase in average pricing, suggesting strengthening demand and pricing power. The remaining revenue share is split among Lowes.com (3.5%), Newegg (3.3%), Home Depot (2.4%), and Ace Hardware (1.4%), indicating limited but notable multi-channel presence. This Amazon-dominant distribution strategy presents both a strength in channel focus and a potential risk in over-reliance on a single marketplace.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 6% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Unique on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Unique.
BY REVIEW COUNT
Across 1.42M ratings on 5 retailers, Unique averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 1.42M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$21.99
Price
$524K
Revenue
$46.29
Price
$267K
Revenue
$9.88
Price
$148K
Revenue
$38.00
Price
$136K
Revenue
