GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence, ZeroWater — a brand owned by privately held Culligan International — generated tracked revenue across Amazon and acehardware.com between January 1 and September 30, 2026, with an average product price of $47.86. Channel concentration is extreme, as Amazon accounted for 98.7% of year-to-date revenue while acehardware.com contributed just 1.2%. Momentum turned positive in the third quarter, with revenue up 6.8% month over month and 5.9% across the July–September period. Pricing moved in step, climbing 5.2% month over month to $49.31 and rising 6.4% over the quarter, suggesting growth was supported by higher realized prices rather than discounting. With in-store distribution still a minimal share of measured sales, the brand's near-term trajectory remains closely tied to its dominant marketplace channel.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 6% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for ZeroWater on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for ZeroWater.
BY REVIEW COUNT
Across 3.49M ratings on 2 channels, ZeroWater averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 3.49M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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