GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 to August 31, 2026 shows ZeroWater, a brand under privately held Culligan International, posting overall revenue growth of 3.3% across the channels tracked, Amazon and acehardware.com. Distribution is highly concentrated, with Amazon accounting for 98.8% of year-to-date revenue and acehardware.com contributing just 1.1%. The average product price across the period stands at $52.78, signaling a mid-tier positioning. Pricing has softened notably, with the average price falling 7.7% over the tracked period to $49.62 in the latest month, a 0.7% month-over-month decline. That discounting coincided with a 1.5% month-over-month revenue dip, suggesting lower price points have yet to translate into incremental sales momentum.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 3% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for ZeroWater on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for ZeroWater.
BY REVIEW COUNT
Across 3.63M ratings on 2 channels, ZeroWater averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 3.63M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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