GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through September 30, 2026 across Lowe's, Amazon, and Home Depot, Underhill commands an average product price of $67.74. Lowe's dominates the brand's revenue mix at 75.7% share, with Amazon contributing 19.3% and Home Depot trailing at just 4.2%. Momentum has softened recently, with revenue falling 35.5% month-over-month and declining 30.0% across the tracked quarter from July to September 2026. Pricing has eased alongside volume, with the average selling price settling at $71.64 after a 9.4% monthly drop and an 8.4% decline over the period. The combination of a heavy single-retailer concentration and simultaneous price and revenue contraction suggests Underhill's near-term performance is closely tied to its Lowe's relationship.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 30% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Underhill on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Underhill.
BY REVIEW COUNT
Across 28K ratings on 3 channels, Underhill averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 28K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$168.30
Price
$171K
Revenue
$130.90
Price
$78K
Revenue
$295.90
Price
$60K
Revenue
$88.00
Price
$56K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
