GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Underhill generated the majority of its revenue through Amazon, which accounted for 66.4% of total revenue share between January and May 2026, followed by homedepot.com at 22.5%, across four tracked retailers. The brand's average product price during this period stood at $36.61, reflecting a competitive positioning within its category. Notably, Underhill experienced a strong 18.0% revenue growth over the tracked timeseries, signaling increasing consumer demand. However, the brand's average price saw a significant 27.6% decline over the same period, suggesting a shift toward lower-priced products or aggressive discounting strategies. Together, Amazon and Home Depot represent nearly 89% of Underhill's total revenue, highlighting a highly concentrated retail distribution footprint.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 18% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 28% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Underhill on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Underhill.
BY REVENUE
Underhill sells 94% online and 6% offline. Online runs through 3 retailers; offline through 1. Online share has moved from 93% in Jan to 97% in May.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 35K ratings on 4 retailers, Underhill averages 4.5★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.5
/ 5
From 35K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$17.50
Price
$36K
Revenue
$63.63
Price
$28K
Revenue
