GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data shows that Underhill generated solid momentum between January 1 and June 30, 2026, with revenue up 16.9% across the tracked channels of Amazon, homedepot.com, lowes.com, and acehardware.com. Amazon dominated the channel mix, capturing 61.8% of revenue share, followed by homedepot.com at 22.5% and lowes.com at 10.0%. In the most recent period, monthly revenue climbed 13.0% versus the prior month, signaling accelerating demand into the second quarter. The average product price reached $36.94, with the latest month rising 9.4% month-over-month to $35.08. Overall pricing edged up 2.9% across the period, per Grips Intelligence, suggesting stable pricing power alongside expanding sales.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 26% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Underhill on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Underhill.
BY REVENUE
Underhill sells 95% online and 5% offline. Online runs through 3 channels; offline through 1. Online share has moved from 74% in Feb to 97% in Jun.
Online
95%
5%
Offline
Online channels
95%
Offline channels
5%
BY REVIEW COUNT
Across 29K ratings on 4 channels, Underhill averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 29K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$17.97
Price
$41K
Revenue
$63.43
Price
$24K
Revenue
$42.34
Price
$17K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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