GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked from January 1 to August 31, 2026 across Lowe's, Amazon, Home Depot and Ace Hardware shows that Underhill, a privately held California company, concentrates the vast majority of its retail sales at a single banner. Lowes.com accounts for 73.4% of year-to-date revenue, with Amazon contributing 20.4% and homedepot.com and acehardware.com together making up just over 6%. Revenue climbed 495.2% across the tracked period, including 9.1% month-over-month growth in the most recent month of the June–August timeseries. Average selling price rose 119.7% over the same stretch to $80.30, well above the $64.48 period average. That pricing spread is visible across channels, where Lowe's assortment reaches nearly $296 at the high end versus sub-$20 entry points on Amazon.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 495% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 120% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Underhill on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Underhill.
BY REVIEW COUNT
Across 31K ratings on 4 channels, Underhill averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 31K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$168.30
Price
$133K
Revenue
$130.90
Price
$60K
Revenue
$295.90
Price
$60K
Revenue
$88.00
Price
$56K
Revenue
$117.70
Price
$44K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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