UAG

UAG Market Overview

According to Grips Intelligence in-store data tracked from January 1 to September 30, 2026, UAG — a portfolio brand of private equity firm Hammond, Kennedy, Whitney & Company — generated 99.9% of its measured revenue through a single retail channel, Best Buy. That near-total concentration leaves the brand's offline performance tightly bound to one partner's shelf space and promotional calendar. Momentum weakened sharply over the July–September window, with revenue falling 50.5% across the quarter and dropping 40.0% in the most recent month alone. Pricing, by contrast, held firm: the average product price reached $61.40 in the latest month, up 8.0% month over month and 0.9% across the period, against a year-to-date average of $59.16. The combination of rising average prices and falling revenue points to softer unit velocity rather than discounting pressure at the shelf.