UAG

UAG Market Overview

According to Grips Intelligence in-store data, UAG—a privately held brand backed by private equity firm HKW—generated its offline revenue between January 1 and June 30, 2026, tracked entirely across the Best Buy channel, which accounted for a dominant 99.9% revenue share year-to-date. Over the full data period the brand's average product price stood at $58.15, while overall revenue declined 11.9% and average price fell 12.7% across the tracked window. In the most recent quarter (April 1 to June 30, 2026), revenue slipped a further 2.5% versus the prior month, signaling continued softness. However, average price showed some recovery late in the period, reaching $57.42 and rising 6.2% month-over-month. With its brick-and-mortar sales concentrated almost exclusively at a single retailer, UAG's offline performance remains highly dependent on the Best Buy relationship.