UAG

UAG Market Overview

According to Grips Intelligence in-store data covering January 1 through July 31, 2026, UAG's offline sales are tracked almost entirely at a single U.S. retail channel, with Best Buy accounting for 99.9% of year-to-date revenue. The brand's average product price sits at $59.33 across the period, positioning it in the mid-tier of its retail shelf space. Across the May–July 2026 timeseries window, revenue climbed 7.4%, including a 10.1% month-over-month gain in the most recent period. Pricing moved up in tandem, with the average selling price rising 12.5% over the same stretch and gaining 5.9% month-over-month to reach $60.83. That combination of rising volume and rising price points suggests healthy demand for the brand, which has been backed by private equity sponsor Hammond, Kennedy, Whitney & Company since 2018, rather than discount-driven growth.