GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon and Best Buy, Incase holds an average product price of $54.74. Amazon dominates as the leading retail channel, capturing 75.3% of Incase's revenue share, while Best Buy accounts for the remaining 23.8%. The brand has experienced a notable revenue decline of 36.1% over the tracked period, signaling potential challenges in maintaining sales momentum. Average pricing has also trended downward, dropping 16.7% overall, which may reflect increased promotional activity or shifting product mix. These trends suggest Incase is navigating a period of pricing pressure and softening demand across its key retail partners.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 36% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 17% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Incase on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Incase.
BY REVENUE
Incase sells 76% online and 24% offline. Online runs through 2 retailers; offline through 1.
Online
76%
24%
Offline
Online channels
76%
Offline channels
24%
BY REVIEW COUNT
Across 21K ratings on 2 retailers, Incase averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 21K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
