Incase

Incase Market Overview

According to Grips Intelligence data tracking Amazon and Best Buy from January to February 2026, Incase generates the dominant share of its revenue through Amazon at 72.2%, with Best Buy accounting for 27.5%. The brand's average product price saw a notable 21.2% increase since December 2025, reaching $57.86 in February 2026, signaling a meaningful shift toward higher-priced offerings. Interestingly, Amazon commands a significantly higher average price of $57.48 compared to Best Buy's $44.55, largely driven by the strong performance of the Incase Sculpt Ergonomic Keyboard — a Microsoft-designed product — which holds a 38.1% revenue share on Amazon at a $119.99 price point. After a dip from December, Incase's revenue showed signs of recovery in February 2026, growing 4.3% month-over-month. This upward pricing trend paired with renewed revenue momentum suggests Incase is successfully leveraging its expanded product portfolio to drive higher-value sales across key retail channels.