GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data from January to April 2026 across Amazon, Best Buy, and Newegg, Incase maintains a strong retail presence with Amazon commanding a dominant 75.3% share of the brand's revenue. Best Buy accounts for 23.7% of revenue, making it the second-largest retail channel for the brand, while Newegg captures a modest 1.0%. The brand's average product price sits at $55.56, reflecting a slight 0.7% overall increase during the tracked period. Despite this pricing stability, Incase experienced a 3.0% decline in overall revenue, suggesting softening demand even as price points hold steady.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 3% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 1% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Incase on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Incase.
BY REVENUE
Incase sells 76% online and 24% offline. Online runs through 2 retailers; offline through 1.
Online
76%
24%
Offline
Online channels
76%
Offline channels
24%
BY REVIEW COUNT
Across 18K ratings on 3 retailers, Incase averages 4.4★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.4
/ 5
From 18K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
