GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data covering January–February 2026 across Amazon and Best Buy, BlueParrott holds an average product price of $174.34, positioning it in the premium segment of its category. Amazon dominates as the brand's primary sales channel, commanding an overwhelming 89.9% share of revenue, while Best Buy accounts for the remaining 10.1%. Notably, the brand experienced a significant revenue decline of 38.8% over the tracked period, signaling potential seasonal softness or shifting consumer demand. Average pricing also trended downward, falling 6.6% over the same window, which may reflect promotional activity or competitive pressure. These trends suggest BlueParrott faces near-term headwinds despite its strong retail footprint and premium pricing strategy.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 39% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 7% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for BlueParrott on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for BlueParrott.
