GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data, BlueParrott (CPH: GN) posted strong offline momentum between January 1 and June 30, 2026, with overall revenue growing 30.2% year-to-date across tracked channels Amazon and Best Buy. In the most recent quarter (April 1 to June 30, 2026), revenue climbed a further 7.7% month-over-month, signaling continued acceleration. Amazon dominated the sales mix at 88.1% of revenue share, while Best Buy accounted for the remaining 11.6%. Pricing also trended upward, with the average product price reaching $161.26 after a 3.4% year-to-date increase. Together, these Grips Intelligence datapoints point to a brand gaining both volume and pricing power heading into the second half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 30% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for BlueParrott on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for BlueParrott.
BY REVENUE
BlueParrott sells 88% online and 12% offline. Online runs through 1 channel; offline through 1.
Online
88%
12%
Offline
Online channels
88%
Offline channels
12%
BY REVIEW COUNT
Across 180K ratings on 2 channels, BlueParrott averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 180K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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