GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon and Best Buy from January 1 to August 31, 2026, BlueParrott — a brand under GN Audio, part of Denmark's GN Group (Nasdaq Copenhagen: GN) — shows a heavily concentrated retail footprint. Amazon accounts for 92.8% of year-to-date revenue, leaving Best Buy with just 7.0% and underscoring a near-total reliance on a single channel. Pricing has held firm at an average of $164.46, with the most recent month reading $170.92, up 4.1% over the tracked period. Revenue, however, has moved in the opposite direction, slipping 12.9% month-over-month and 6.4% across the June–August timeseries window. The combination of rising average prices and softening revenue suggests volume pressure rather than a pricing problem, a dynamic worth watching as channel concentration leaves little cushion.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 6% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for BlueParrott on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for BlueParrott.
BY REVENUE
BlueParrott sells 94% online and 6% offline. Online runs through 1 channel; offline through 1. Online share has moved from 87% in Apr to 97% in Aug.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 160K ratings on 2 channels, BlueParrott averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 160K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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