GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through July 31, 2026 across Amazon and Best Buy, BlueParrott — a brand under GN Audio, part of Denmark's GN Store Nord (Nasdaq Copenhagen: GN) — carried an average product price of $162.00 year to date. Channel concentration is pronounced, with Amazon accounting for 90.9% of tracked revenue versus 8.8% at Best Buy. Momentum through the May–July window was positive, as revenue climbed 18.6% overall and rose 10.2% month over month in the most recent period. Pricing moved in the same direction, with the average price up 7.3% across the quarter to $170.56, a 4.2% monthly gain. The combination of rising revenue and firming price points suggests demand held up without reliance on discounting.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 19% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 7% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for BlueParrott on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for BlueParrott.
BY REVENUE
BlueParrott sells 92% online and 8% offline. Online runs through 1 channel; offline through 1. Online share has moved from 86% in Mar to 98% in Jul.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 178K ratings on 2 channels, BlueParrott averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 178K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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