GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through September 30, 2026 across Amazon and Best Buy, BlueParrott — a brand under GN Audio A/S, whose parent GN Store Nord is listed as (Nasdaq Copenhagen: GN) — maintained an average product price of $146.93. Channel concentration is the defining feature of its footprint, with Amazon accounting for 94.2% of year-to-date revenue and Best Buy contributing the remaining 5.7%. Revenue has softened over the tracked window, declining 11.8% overall, though the most recent month showed a modest 1.3% month-over-month uptick. Pricing followed a similar pattern, slipping 4.9% across the period before ticking up 1.0% to $147.17 in the latest month. Taken together, the figures point to a brand stabilizing at a lower base after a period of contraction, with limited diversification beyond its dominant retail channel.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 12% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for BlueParrott on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for BlueParrott.
BY REVENUE
BlueParrott sells 95% online and 5% offline. Online runs through 1 channel; offline through 1.
Online
95%
5%
Offline
Online channels
95%
Offline channels
5%
BY REVIEW COUNT
Across 142K ratings on 2 channels, BlueParrott averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 142K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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