GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, BlueParrott generated the vast majority of its revenue through Amazon, which accounted for 88.3% of sales between January and April 2026, with Best Buy capturing the remaining 11.5%. The brand's average product price during this period stood at $166.88, reflecting a 6.9% overall decrease in average pricing. Revenue experienced an 8.5% decline over the tracked period, suggesting some softening in consumer demand. Despite these headwinds, the most recent month showed a modest 6.9% revenue uptick compared to the prior month, hinting at a potential recovery trend. These insights, sourced from Grips Intelligence, highlight BlueParrott's heavy reliance on Amazon as its dominant retail channel across the two retailers tracked.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 8% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 7% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for BlueParrott on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for BlueParrott.
BY REVENUE
BlueParrott sells 89% online and 11% offline. Online runs through 1 retailer; offline through 1.
Online
89%
11%
Offline
Online channels
89%
Offline channels
11%
BY REVIEW COUNT
Across 142K ratings on 2 retailers, BlueParrott averages 4.3★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.3
/ 5
From 142K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
