According to Grips Intelligence in-store data tracked across menards.com, lowes.com, and Amazon from January 1 to September 30, 2026, Ty-D-Bol — a house brand of family-owned Willert Home Products — maintains a notably concentrated retail footprint. Menards.com alone accounts for 64.5% of year-to-date revenue, more than triple the 19.4% share held by Lowes.com and roughly four times Amazon's 15.5%. The brand's average product price sits at $3.48, though pricing has softened over the period, declining 7.3% overall and dropping 9.4% in the most recent month to $3.41. Despite that downward price pressure, revenue has held up, growing 2.1% across the tracked window and 1.9% month over month. The combination of modest top-line growth against falling average prices suggests unit volumes are expanding faster than reported revenue figures alone indicate.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 2% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Ty-D-Bol on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Ty-D-Bol.
BY REVENUE
Ty-D-Bol sells 17% online and 83% offline. Online runs through 1 channel; offline through 2.
Online
17%
83%
Offline
Online channels
17%
Offline channels
83%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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