Ty-D-Bol

Ty-D-Bol Market Overview

Ty-D-Bol, a house brand of family-owned Willert Home Products, generated 65.8% of its year-to-date revenue through menards.com, according to in-store data from Grips Intelligence covering January 1 through August 31, 2026 across menards.com, lowes.com, and Amazon. Lowes.com accounted for a further 19.5% of revenue, while Amazon contributed 14.2%, leaving the brand heavily concentrated in a single retail partner. Pricing has been the more notable story, with the average selling price climbing 16.8% over the tracked period to $3.77, well above the $3.48 year-to-date average. Revenue rose 5.8% across the same window, including a 1.6% month-over-month gain, suggesting demand has held up despite the higher price points. The combination of rising prices and steady volume points to pricing power, though the reliance on menards.com remains a structural risk worth monitoring.