Mean Green

Mean Green Market Overview

Grips Intelligence in-store data tracked across Menards, Amazon, Lowe's, Ace Hardware and Home Depot from January 1 to September 30, 2026 shows Mean Green — a brand held by Rust-Oleum, the consumer arm of RPM International (NYSE: RPM) — operating at an average product price of $6.10. Channel concentration is the defining feature of the brand's footprint, with menards.com alone accounting for 53.4% of year-to-date revenue. Amazon (21.9%) and lowes.com (20.8%) split most of the remainder, while acehardware.com (2.6%) and homedepot.com (1.4%) contribute marginal volume. Momentum has softened over the July–September window, with revenue down 13.7% across the period and a 3.6% dip in the latest month. Pricing has moved in the opposite direction, rising 3.6% overall to a recent monthly average of $6.90, a 5.6% month-over-month increase that suggests the revenue decline is volume-driven rather than price-led.