GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Menards, Amazon, and Ace Hardware, Santeen demonstrates a highly concentrated retail footprint with Menards commanding 78.7% of total revenue share. Amazon accounts for 13.1% of revenue while Ace Hardware captures the remaining 8.2%, indicating limited distribution diversification for the brand. The average product price sits at $8.02, positioning Santeen in an accessible price range for consumers. Notably, the brand has experienced a significant 38.4% revenue decline over the tracked period, suggesting potential seasonal softening or shifting demand. Average pricing has also seen a modest 3.0% decrease, which may reflect competitive pressures or promotional activity across its retail partners.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 38% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Santeen on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Santeen.
BY REVENUE
Santeen sells 13% online and 87% offline. Online runs through 1 retailer; offline through 2.
Online
13%
87%
Offline
Online channels
13%
Offline channels
87%
BY REVIEW COUNT
Across 1.61K ratings on 3 retailers, Santeen averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 1.61K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
