GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline/in-store data from Grips Intelligence covering January 1 to June 30, 2026 across Amazon, Lowe's, and Best Buy, Twinkly's sales are overwhelmingly concentrated on Amazon, which commands a 91.0% revenue share, followed distantly by lowes.com at 5.3% and Best Buy at 2.1%. The brand's average product price stood at $134.11 during the period, with pricing rising sharply—up 48.0% overall and reaching $127.34 in the latest month tracked. Revenue momentum was volatile, surging 78.0% month-over-month at one point yet declining 50.7% across the broader tracked window. This mix of steep price increases against a 50.7% revenue drop suggests demand sensitivity that merits close monitoring. The concentration of nearly all revenue on a single channel further underscores a notable dependency risk for the brand.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 51% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 48% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Twinkly on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Twinkly.
BY REVIEW COUNT
Across 74K ratings on 3 channels, Twinkly averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 74K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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