GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked from January 1 to August 31, 2026 across lowes.com, Best Buy, homedepot.com and Newegg shows Twinkly — a brand of privately held, private equity-backed Italian firm Ledworks S.r.l. — concentrating the majority of its revenue in a single account. Lowe's leads with a 60.4% revenue share, followed by Best Buy at 20.0% and Home Depot at 17.9%, while Newegg contributes just 1.2%. Revenue climbed 64.6% over the tracked period, though the most recent month cooled with a 17.8% month-over-month decline. Pricing has trended upward, with the average selling price rising 37.8% overall and spiking 79.7% in one month to $175.52, against a period average of $117.96. The combination of rising price points and heavy retailer concentration suggests momentum is tied closely to performance at a small number of key partners.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 65% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 38% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Twinkly on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Twinkly.
BY REVENUE
Twinkly sells 80% online and 20% offline. Online runs through 3 channels; offline through 2.
Online
80%
20%
Offline
Online channels
80%
Offline channels
20%
BY REVIEW COUNT
Across 634 ratings on 4 channels, Twinkly averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 634 ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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