GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracking Amazon and Lowes.com from January to May 2026, Twinkly generated the vast majority of its revenue through Amazon, which accounted for 95.5% of total revenue share. The brand's average product price during this period stood at $134.90, reflecting a premium positioning within its category. Notably, Twinkly experienced a significant revenue decline of 98.3% over the tracked timeseries period, suggesting strong seasonality in consumer demand. Despite the revenue downturn, average pricing saw a 27.6% month-over-month increase in the most recent month, indicating a possible shift toward higher-priced SKUs or reduced discounting. Lowes.com captured just 2.8% of Twinkly's revenue share, highlighting the brand's heavy reliance on a single retail channel.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 98% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 22% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Twinkly on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Twinkly.
BY REVIEW COUNT
Across 121K ratings on 2 channels, Twinkly averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 121K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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