GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracking Amazon and Lowes.com from January to May 2026, Twinkly generated the vast majority of its revenue through Amazon, which accounted for 95.5% of total revenue share. The brand's average product price during this period stood at $134.90, reflecting a premium positioning within its category. Notably, Twinkly experienced a significant revenue decline of 98.3% over the tracked timeseries period, suggesting strong seasonality in consumer demand. Despite the revenue downturn, average pricing saw a 27.6% month-over-month increase in the most recent month, indicating a possible shift toward higher-priced SKUs or reduced discounting. Lowes.com captured just 2.8% of Twinkly's revenue share, highlighting the brand's heavy reliance on a single retail channel.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 98% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 24% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Twinkly on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Twinkly.
BY REVIEW COUNT
Across 121K ratings on 2 retailers, Twinkly averages 4.4★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.4
/ 5
From 121K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
