GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked between January and April 2026, Twinkly generated the vast majority of its revenue through Amazon, which accounted for 95.6% of total revenue share, with Lowes.com capturing just 2.7%. The brand's average product price during this period stood at $134.68, reflecting a premium positioning in its category. Notably, Twinkly experienced a significant revenue decline of 96.9% over the tracked timeseries period, signaling strong seasonality or shifting demand patterns. Average pricing also saw a notable 35.3% overall decrease, suggesting aggressive discounting or a shift toward lower-priced SKUs. These trends highlight the brand's heavy reliance on Amazon as its dominant retail channel and the volatility of its revenue performance across the first four months of 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 97% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 35% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Twinkly on Lowe's.
REVENUE SHARE
Revenue distribution across tracked retailers for Twinkly.
