GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline/in-store data from Grips Intelligence covering January 1 to June 30, 2026 across Amazon, Lowe's, and Best Buy, Twinkly's sales are overwhelmingly concentrated on Amazon, which commands a 91.0% revenue share, followed distantly by lowes.com at 5.3% and Best Buy at 2.1%. The brand's average product price stood at $134.11 during the period, with pricing rising sharply—up 48.0% overall and reaching $127.34 in the latest month tracked. Revenue momentum was volatile, surging 78.0% month-over-month at one point yet declining 50.7% across the broader tracked window. This mix of steep price increases against a 50.7% revenue drop suggests demand sensitivity that merits close monitoring. The concentration of nearly all revenue on a single channel further underscores a notable dependency risk for the brand.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 51% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 48% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Twinkly on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Twinkly.
BY REVENUE
Twinkly sells 93% online and 7% offline. Online runs through 3 channels; offline through 2.
Online
93%
7%
Offline
Online channels
93%
Offline channels
7%
BY REVIEW COUNT
Across 34K ratings on 5 channels, Twinkly averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 34K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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