GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through September 30, 2026 across Lowe's, Home Depot, Amazon, Best Buy, Ace Hardware and Newegg, Twinkly's revenue grew 96.9% over the tracked period. Distribution is heavily concentrated, with lowes.com accounting for 65.3% of year-to-date revenue, followed by homedepot.com at 18.5% and Amazon at 9.7%, while Best Buy, acehardware.com and Newegg together contribute under 7%. Momentum accelerated sharply into the third quarter, with revenue up 139.5% month over month in the most recent period. Pricing has also moved upward, with the average price rising 48.1% across the tracked window to $144.62, against a year-to-date average of $117.89. That combination of rising prices and expanding revenue suggests demand strength rather than discount-driven volume, though the reliance on a single retailer for roughly two-thirds of sales remains a concentration risk.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 97% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 48% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Twinkly on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Twinkly.
BY REVENUE
Twinkly sells 95% online and 5% offline. Online runs through 3 channels; offline through 2.
Online
95%
5%
Offline
Online channels
95%
Offline channels
5%
BY REVIEW COUNT
Across 7.7K ratings on 5 channels, Twinkly averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 7.7K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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