GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Lowe's, Amazon and Home Depot from January 1 to August 31, 2026 shows Twine, a house brand of the privately held True Brands, LLC, generating 88.7% of year-to-date revenue through lowes.com, with Amazon contributing 8.2% and homedepot.com just 3.2%. The brand's average product price sits at $44.67, though pricing varies sharply by channel, spanning sub-$20 Amazon items to Lowe's listings approaching $180. Revenue has softened over the tracked window, falling 11.9% overall and dropping 19.9% month-over-month in the most recent period. Average price moved in the opposite direction, rising 7.7% across the period even after a 4.8% monthly dip to $42.66. That divergence between climbing prices and declining revenue points to volume pressure rather than discounting as the driver of Twine's recent softness.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 12% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Twine on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Twine.
BY REVIEW COUNT
Across 87K ratings on 3 channels, Twine averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 87K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$13.25
Price
$27K
Revenue
$37.97
Price
$16K
Revenue
$39.99
Price
$14K
Revenue
$74.99
Price
$12K
Revenue
$18.82
Price
$7K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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