GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to August 31, 2026 across Home Depot, Lowe's and Ace Hardware, Suntuf — a brand of Tel Aviv-listed Palram Industries (TASE: PLRM) — shows a heavily concentrated retail footprint. Home Depot alone accounts for 87.5% of year-to-date revenue, with Lowe's contributing 10.8% and Ace Hardware just 1.7%, leaving the brand's performance closely tied to a single retail partner. The average product price sits at $29.74, though pricing has softened 6.8% over the tracked period, with the most recent month averaging $30.68 after a marginal 0.6% month-over-month uptick. Revenue momentum has cooled alongside it, declining 12.5% month-over-month and 6.3% across the period overall. Taken together, the data points to a brand facing mild demand and price pressure while remaining reliant on concentrated shelf presence at one dominant home-improvement chain.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 6% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Suntuf on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Suntuf.
BY REVIEW COUNT
Across 554K ratings on 3 channels, Suntuf averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 554K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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