GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking performance across Home Depot, Lowe's, and Ace Hardware from January to February 2026, Suntuf demonstrates a highly concentrated retail strategy with Home Depot commanding a dominant 92.9% share of the brand's total online revenue. The brand's average product price sits at $26.65, with a notable 5.8% overall increase in average pricing over the tracked period, suggesting strengthening pricing power or a shift toward higher-value SKUs. Despite a modest 2.5% month-over-month revenue dip in the most recent month, Suntuf achieved impressive overall revenue growth of 21.8% across the reporting window. Lowe's and Ace Hardware split the remaining revenue share nearly evenly at 3.7% and 3.4% respectively, indicating significant room for distribution expansion beyond its primary retail partner. These dynamics position Suntuf as a brand with strong growth momentum but heavy reliance on a single retailer for the vast majority of its online sales.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 22% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 6% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Suntuf on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Suntuf.
BY REVENUE