North Woods Kindling, a brand of privately held Nelson Wood Shims, generated measurable in-store sales across three tracked retail channels between January 1 and September 30, 2026, according to Grips Intelligence data. Menards.com accounted for the largest share of year-to-date revenue at 48.3%, followed by acehardware.com at 27.9% and Amazon at 23.8%, indicating a distribution footprint concentrated in home improvement retail rather than a single dominant marketplace. Momentum accelerated sharply in the most recent quarter, with revenue climbing 64.8% month over month and 71.8% across the July-to-September window. That growth came alongside modest price softening, as the average product price slipped 1.6% month over month to $7.79 and declined 5.7% over the same period. With an average product price of $7.76 year to date, the brand appears to be trading volume gains against slightly lower realized pricing.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 72% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for North Woods Kindling on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for North Woods Kindling.
BY REVENUE
North Woods Kindling sells 26% online and 74% offline. Online runs through 1 channel; offline through 2. Online share has moved from 24% in May to 22% in Sep.
Online
26%
74%
Offline
Online channels
26%
Offline channels
74%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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