GRIPS CUSTOMERS & RESEARCH PARTNERS
TRACER, an in-house brand of the privately held Polish firm Megabajt Sp. z o.o., maintains a closely split retail footprint, with Grips Intelligence in-store data from January 1 to September 30, 2026 showing Amazon accounting for 53.0% of revenue and homedepot.com the remaining 47.0%. The brand's average product price sits at $26.90 across the tracked period. Momentum softened in the third quarter, as revenue fell 22.3% month over month and declined 12.9% overall across the July–September window. Pricing followed a similar path, with the average selling price dropping 15.1% month over month to $23.55 and sliding 9.3% over the quarter. Higher-priced marking kits at Home Depot, ranging from $31.13 to $43.79, sit well above the brand's overall average, suggesting a meaningful price gap between its two tracked channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 13% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 9% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for TRACER on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for TRACER.
BY REVIEW COUNT
Across 113K ratings on 2 channels, TRACER averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 113K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$31.04
Price
$45K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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