GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, TRACER generated the majority of its revenue through homedepot.com, which accounted for 65.6% of total revenue share between January and April 2026, with Amazon capturing the remaining 34.4%. The brand experienced notable momentum during this period, with overall revenue growing an impressive 60.2% across tracked retailers. TRACER maintained an average product price of $24.43, reflecting a modest 0.9% price increase over the observed timeframe. Month-over-month revenue growth also remained strong at 28.9%, signaling sustained consumer demand and increasing market traction. These trends suggest TRACER is rapidly scaling its retail presence, particularly within the home improvement channel.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 60% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 1% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for TRACER on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for TRACER.
