GRIPS CUSTOMERS & RESEARCH PARTNERS
TRACER, an in-house brand of Poland's Megabajt Sp. z o.o., posted a 2.0% revenue increase across the January 1 to August 31, 2026 period, according to in-store data from Grips Intelligence tracking Home Depot and Amazon. Home Depot accounts for the larger share of that performance at 60.7% of year-to-date revenue, with Amazon contributing the remaining 39.3%. Momentum picked up toward the end of the tracked window, with revenue climbing 8.4% month-over-month in the most recent period. Pricing also firmed, as the average product price rose 10.4% month-over-month to $30.19, above the $27.41 year-to-date average. Top-selling items at Home Depot span a $19.97 to $31.16 price range, suggesting the brand's growth is concentrated in the mid-tier price band rather than at entry level.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 2% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for TRACER on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for TRACER.
BY REVIEW COUNT
Across 112K ratings on 2 channels, TRACER averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 112K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$31.16
Price
$50K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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