GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline retail data from Grips Intelligence covering January 1 to June 30, 2026 across Home Depot and Amazon, TRACER commanded an average product price of $26.20. Home Depot dominated its in-store sales mix, capturing 62.8% of revenue share versus Amazon's 37.2%. Notably, revenue declined 43.8% across the tracked period, with the most recent month slipping an additional 6.9% versus the prior month. Despite the softer revenue, average pricing strengthened considerably, climbing 25.2% over the same window to reach roughly $29.81 in the latest month. This divergence between rising prices and falling revenue points to volume-driven pressure across TRACER's retail footprint during the first half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 44% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 25% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for TRACER on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for TRACER.
BY REVIEW COUNT
Across 122K ratings on 2 channels, TRACER averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 122K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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