GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, TRACER generated the majority of its revenue through homedepot.com, which accounted for 63.3% of total revenue share between January and May 2026, followed by Amazon at 36.6%. The brand's average product price during this period stood at $25.15, reflecting a notable 10.4% overall increase in average pricing over the tracked timeframe. Despite the rising prices, TRACER experienced a 23.7% decline in overall revenue, suggesting potential volume softness across its retail footprint. The most recent month saw an even sharper revenue drop of 40.6% compared to the prior month, indicating accelerating downward momentum. These trends point to a brand navigating a challenging demand environment even as its pricing power strengthens across key retail channels.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 24% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 10% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for TRACER on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for TRACER.
BY REVIEW COUNT
Across 115K ratings on 2 retailers, TRACER averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 115K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
