GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, ToughTested generated an average product price of $33.78 across tracked retailers during the January–May 2026 period. Amazon led as the brand's top revenue channel with a 39.2% share, followed closely by Menards.com at 34.3% and Lowes.com at 24.0%, while HomeDepot.com accounted for just 2.5%. Notably, ToughTested experienced a 16.2% overall revenue decline over the tracked period, signaling potential headwinds in consumer demand or distribution shifts. The brand's average price also saw a modest 0.7% decrease over the same window, suggesting slight downward pricing pressure across its retail footprint. These trends indicate that ToughTested's market position is currently concentrated among a few key retailers, with Amazon and Menards.com together representing over 73% of total revenue share.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 16% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for ToughTested on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for ToughTested.
BY REVENUE
ToughTested sells 43% online and 57% offline. Online runs through 3 retailers; offline through 2. Online share has moved from 41% in Jan to 49% in May.
Online
43%
57%
Offline
Online channels
43%
Offline channels
57%
BY REVIEW COUNT
Across 8.9K ratings on 4 retailers, ToughTested averages 4.3★. Most reviews sit on products in the 4.2–4.4★ range.
BRAND AVERAGE
4.3
/ 5
From 8.9K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
