GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data covering ToughTested's in-store performance from January 1 to June 30, 2026 across Amazon, Menards, Lowe's, and Home Depot, the brand's revenue declined 12.9% over the period, with a further 4.2% month-over-month drop in the most recent measured month. Amazon led revenue share at 38.4%, closely followed by menards.com at 35.2% and lowes.com at 24.0%, while homedepot.com contributed just 2.4%. Pricing softened alongside revenue, with the average product price easing to $31.87 and declining 6.2% across the full data period. This combination of falling revenue and compressing prices points to mounting demand or competitive pressure heading into the second half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 13% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for ToughTested on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for ToughTested.
BY REVENUE
ToughTested sells 43% online and 57% offline. Online runs through 3 channels; offline through 2. Online share has moved from 36% in Feb to 50% in Jun.
Online
43%
57%
Offline
Online channels
43%
Offline channels
57%
BY REVIEW COUNT
Across 9K ratings on 4 channels, ToughTested averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 9K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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