ToughTested

ToughTested Market Overview

ToughTested, a brand under privately held Mizco International Inc., generated its in-store revenue across four tracked retail channels between January 1 and August 31, 2026, according to Grips Intelligence data. Amazon led with a 44.7% share of year-to-date revenue, though the brand's distribution is notably balanced, with menards.com contributing 30.9% and lowes.com another 22.9%. By contrast, homedepot.com accounted for just 1.5% of revenue, suggesting meaningful headroom if shelf presence there expands. Momentum has been positive over the June–August 2026 window, with revenue up 21.6% overall and 10.6% in the most recent month. Pricing has held remarkably steady across that period, with an average product price of $32.56 and only a 0.6% shift, indicating growth driven by volume rather than price increases.