GRIPS CUSTOMERS & RESEARCH PARTNERS
ToughTested posted steady momentum between January 1 and September 30, 2026, with Grips Intelligence in-store data tracked across Amazon, Menards, Lowe's and Home Depot showing revenue up 13.4% over the period and an 8.0% month-over-month gain in the most recent reading. Amazon remains the brand's largest channel at 45.8% of year-to-date revenue, but the split is unusually balanced for a brand of this size. Menards.com contributes 30.1% and lowes.com 22.8%, meaning home improvement retail together accounts for roughly 54% of tracked sales, while homedepot.com trails at just 1.4%. Average product price sits at $31.92, up 1.0% across the period and holding near $32.08 in the latest month, suggesting growth is volume-driven rather than price-led. The concentration of share in just three of four tracked retailers points to Home Depot as the clearest expansion opportunity.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 13% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for ToughTested on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for ToughTested.
BY REVENUE
ToughTested sells 52% online and 48% offline. Online runs through 3 channels; offline through 2.
Online
52%
48%
Offline
Online channels
52%
Offline channels
48%
BY REVIEW COUNT
Across 9.5K ratings on 4 channels, ToughTested averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 9.5K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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