According to Grips Intelligence in-store data covering January 1 to August 31, 2026 across Lowe's, Amazon and Menards, Toughbuilt carries an average selling price of $54.17. Lowe's is by far the brand's largest revenue driver at 62.7% of year-to-date sales, followed by Amazon at 28.5% and Menards at 8.4%. Momentum has been positive in the most recent tracked quarter, with revenue up 32.4% month over month and 28.8% overall since June 2026. That growth has come alongside price compression, as the average price slipped 4.3% month over month and 14.0% across the period to $49.74, suggesting volume-led gains for the brand operated by ToughBuilt Industries (OTC Markets: TBLT). The assortment mix remains barbelled, with best-sellers spanning roughly $83 to $279, indicating meaningful revenue contribution from higher-ticket items despite the sub-$55 blended average.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 29% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 14% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Toughbuilt on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Toughbuilt.
BY REVENUE
Toughbuilt sells 56% online and 44% offline. Online runs through 2 channels; offline through 2. Online share has moved from 72% in Apr to 47% in Aug.
Online
56%
44%
Offline
Online channels
56%
Offline channels
44%
BY REVIEW COUNT
Across 409K ratings on 3 channels, Toughbuilt averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 409K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$279.00
Price
$223K
Revenue
$215.14
Price
$99K
Revenue
$194.22
Price
$83K
Revenue
$154.48
Price
$75K
Revenue
$149.95
Price
$71K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis