GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering 1 January to 31 July 2026 shows Toter generating revenue across four tracked retail channels: lowes.com, homedepot.com, acehardware.com and Amazon. Lowe's dominates the mix at 56.1% of year-to-date revenue, more than double Home Depot's 20.0%, while Ace Hardware contributes 17.7% and Amazon just 6.2%. The brand's average product price sits at $94.19 for the period, though the most recent month tracked reached $99.78, a 6.6% month-over-month increase. Pricing has firmed steadily, rising 5.6% across the May-to-July timeseries window. Revenue growth has been more modest over the same stretch, up 4.4% overall and 0.3% in the latest month, suggesting price gains rather than volume are carrying most of the momentum.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 4% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Toter on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Toter.
BY REVENUE
Toter sells 27% online and 73% offline. Online runs through 3 channels; offline through 2. Online share has moved from 18% in Mar to 27% in Jul.
Online
27%
73%
Offline
Online channels
27%
Offline channels
73%
BY REVIEW COUNT
Across 400K ratings on 4 channels, Toter averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 400K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$131.85
Price
$88K
Revenue
$181.65
Price
$80K
Revenue
$169.00
Price
$61K
Revenue
$183.24
Price
$34K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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