GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026 across four major retailers, Toter demonstrated strong market momentum with revenue growing 49.9% over the tracked period. Lowes.com dominated as Toter's leading retail channel, commanding a 53.3% revenue share, followed by homedepot.com at 21.3% and acehardware.com at 18.2%, while Amazon trailed at just 7.2%. The brand's average product price stood at $89.87, reflecting a positioning in the mid-to-premium segment of its category. Notably, Toter's revenue surged 16.8% in the most recent month alone, signaling accelerating consumer demand heading into the spring season. This concentration of over 90% of revenue across three home improvement retailers highlights Toter's strong brick-and-mortar retail alignment.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 50% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 3% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Toter on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Toter.
BY REVENUE
Toter sells 30% online and 70% offline. Online runs through 3 retailers; offline through 2.
Online
30%
70%
Offline
Online channels
30%
Offline channels
70%
BY REVIEW COUNT
Across 279K ratings on 4 retailers, Toter averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 279K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$131.88
Price
$96K
Revenue
$182.96
Price
$63K
Revenue
$78.40
Price
$47K
Revenue
$186.63
Price
$35K
Revenue
