GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline retail data from Grips Intelligence, Toter posted 16.4% revenue growth over the first half of 2026 (January 1 to June 30), tracked across in-store channels including Lowe's, Home Depot, Ace Hardware, and Amazon. Lowe's dominated the brand's revenue mix at 54.4%, followed by Home Depot at 21.5% and Ace Hardware at 17.9%, while Amazon accounted for just 6.2%. The average product price held at $91.51, edging up 1.8% across the period, though it dipped slightly to $93.57 most recently. Momentum stayed positive into the second quarter (April 1 to June 30), with revenue rising 4.0% month-over-month. Together, these figures point to a brand with heavy retail concentration and steady price and revenue gains through mid-2026.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 16% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Toter on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Toter.
BY REVENUE
Toter sells 30% online and 70% offline. Online runs through 3 channels; offline through 2.
Online
30%
70%
Offline
Online channels
30%
Offline channels
70%
BY REVIEW COUNT
Across 450K ratings on 4 channels, Toter averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 450K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$131.85
Price
$131K
Revenue
$181.57
Price
$79K
Revenue
$184.61
Price
$53K
Revenue
$78.53
Price
$44K
Revenue
$169.00
Price
$41K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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