GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Best Buy from January to February 2026, The Ridge Wallet generates 100% of its tracked retail revenue through Best Buy as its sole retail partner. The brand's average product price stands at $106.12, though this figure has seen a notable 29.1% increase over the broader tracking period, signaling a shift toward premium positioning. However, recent momentum has slowed considerably, with revenue dropping 82.2% over the observed trend period, including a steep 64.9% month-over-month decline in the most recent month. Top-performing SKUs at Best Buy are concentrated in the premium tier, with products like the Carbon Fiber MagSafe Wallet and Titanium Cash Strap priced between $146 and $170. This combination of rising average prices and falling revenue suggests The Ridge Wallet may be facing demand headwinds in the mass retail channel despite its premium pricing strategy.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 82% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 29% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for The Ridge Wallet on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for The Ridge Wallet.
BY REVENUE
TO THE RIDGE WALLET