GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Emsco generated the majority of its revenue through homedepot.com, which accounted for 51.6% of total revenue share between January and May 2026, followed by menards.com at 35.5% and acehardware.com at 12.9%. The brand's average product price during this period stood at $20.09, reflecting accessible price positioning across its retail partners. Notably, Emsco experienced impressive revenue growth of 72.9% over the tracked period, signaling strong consumer demand momentum. However, average pricing saw a 27.3% decline over the same timeframe, suggesting increased promotional activity or a shift toward lower-priced product mix. These trends position Emsco as a brand gaining significant sales traction across major home improvement retailers while adjusting its pricing strategy.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 73% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 27% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Emsco on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Emsco.
BY REVENUE
Emsco sells 52% online and 48% offline. Online runs through 1 retailer; offline through 2.
Online
52%
48%
Offline
Online channels
52%
Offline channels
48%
BY REVIEW COUNT
Across 48K ratings on 3 retailers, Emsco averages 4.1★. Most reviews sit on products in the 4.0–4.2★ range.
BRAND AVERAGE
4.1
/ 5
From 48K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$218.99
Price
$43K
Revenue
$404.29
Price
$42K
Revenue