GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 to September 30, 2026 across Home Depot and Menards shows Emsco, a family-owned brand, generating an average product price of $21.79 across the two tracked retailers. Home Depot accounts for the clear majority of brand revenue at 63.8% share, with Menards contributing the remaining 36.0%. Momentum has softened recently, with revenue falling 47.0% month-over-month and declining 36.6% across the July–September timeseries window. Pricing has moved in the opposite direction, with the average price rising 13.7% over the same period to $27.94, even after an 11.1% monthly dip. That divergence between higher realized prices and falling revenue suggests unit volume, rather than discounting, is the main pressure point for Emsco at shelf.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 36% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 13% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Emsco on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Emsco.
BY REVENUE
Emsco sells 63% online and 37% offline. Online runs through 1 channel; offline through 1.
Online
63%
37%
Offline
Online channels
63%
Offline channels
37%
BY REVIEW COUNT
Across 60K ratings on 2 channels, Emsco averages 4.2★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.2
/ 5
From 60K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$227.52
Price
$314K
Revenue
$108.80
Price
$127K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis