GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 through September 30, 2026 across Amazon, lowes.com and acehardware.com, Swing-A-Way, a brand under Lifetime Brands (NASDAQ: LCUT), shows a notably balanced retail footprint. Amazon accounts for the largest slice of year-to-date revenue at 42.0%, followed closely by lowes.com at 31.1% and acehardware.com at 26.9%, leaving no single channel in overwhelming control. Momentum, however, has softened: revenue declined 30.4% over the measured period, with the most recent month slipping a further 0.5% against the prior month. Pricing has held comparatively steady, with an average product price of $15.51 year to date and a most recent monthly average of $15.44, up 2.2% sequentially but down 1.2% overall. That combination of resilient pricing and contracting revenue points to volume, rather than discounting, as the primary driver of the brand's recent trajectory.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 30% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Swing-A-Way on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Swing-A-Way.
BY REVENUE
Swing-A-Way sells 74% online and 26% offline. Online runs through 2 channels; offline through 1.
Online
74%
26%
Offline
Online channels
74%
Offline channels
26%
BY REVIEW COUNT
Across 381K ratings on 3 channels, Swing-A-Way averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 381K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$15.50
Price
$34K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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