GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence offline retail data spanning January 1 to June 30, 2026 and tracking Amazon, Lowe's, and Ace Hardware, Swing-A-Way—a brand owned by Lifetime Brands (NASDAQ: LCUT)—maintained a stable in-store presence with overall revenue essentially flat, declining just 0.1% across the period. Amazon led the channel mix at 44.3% of revenue share, followed by lowes.com at 33.1% and acehardware.com at 22.6%, per Grips Intelligence. The brand carried an average product price of $15.50, though the most recent month showed a 5.4% price uptick to $15.68. That same month, however, saw revenue slip 10.2% versus the prior month, signaling a softer close to the tracked window. These Grips Intelligence datapoints point to a brand holding steady in offline retail while navigating modest month-to-month volatility.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 0% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Swing-A-Way on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Swing-A-Way.
BY REVENUE
Swing-A-Way sells 78% online and 22% offline. Online runs through 2 channels; offline through 1.
Online
78%
22%
Offline
Online channels
78%
Offline channels
22%
BY REVIEW COUNT
Across 385K ratings on 3 channels, Swing-A-Way averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 385K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$16.34
Price
$26K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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