Swing-A-Way

Swing-A-Way Market Overview

According to in-store data from Grips Intelligence covering January 1 to August 31, 2026 across Amazon, lowes.com and acehardware.com, Swing-A-Way — a brand of Lifetime Brands (NASDAQ: LCUT) — maintained an average product price of $15.55. Amazon accounted for the largest share of year-to-date revenue at 43.9%, followed by lowes.com at 32.7% and acehardware.com at 23.4%, indicating a distribution footprint that is meaningfully diversified rather than concentrated in a single retailer. Revenue momentum softened over the summer months, falling 28.5% month-over-month and 25.0% across the June–August tracking window. Average selling price also eased 3.7% to $15.12 in the most recent month, suggesting promotional pressure alongside the volume decline. The combination of a nearly even three-way channel split and simultaneous price and revenue compression makes the brand's retailer mix a key variable to watch heading into the remainder of 2026.