Super Impulse

Super Impulse Market Overview

According to Grips Intelligence in-store data tracked across Office Depot, Amazon, acehardware.com and lowes.com from January 1 to September 30, 2026, Super Impulse's sales are heavily concentrated with a single retail partner. Office Depot alone accounts for 71.7% of year-to-date revenue, with Amazon a distant second at 19.8% and Ace Hardware and Lowe's together contributing just 8.5%. Pricing sits at an average of $11.21 across the portfolio, and the average selling price has climbed 8.3% over the tracked period to $11.74, rising 1.9% in the most recent month. Revenue, however, has moved in the opposite direction, falling 32.3% month over month and 22.3% overall across the July–September timeseries window. That divergence between rising prices and declining revenue, paired with the brand's reliance on one dominant channel, is the key dynamic to watch heading into the next quarter.