GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Office Depot, Ace Hardware, and Lowe's, Super Impulse maintains a strong retail presence with Office Depot commanding an overwhelming 89.8% of the brand's revenue share. The brand's average product price sits at $8.94, though pricing has trended upward with a 10.5% increase over the tracked period. Despite the rising prices, Super Impulse has faced revenue headwinds, with sales declining 11.6% over the same timeframe. Ace Hardware accounts for 9.1% of revenue share, while Lowe's captures a modest 1.1%, indicating a highly concentrated distribution strategy. These dynamics suggest Super Impulse is navigating a challenging demand environment even as it pushes higher price points across its retail partners.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 12% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 10% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Super Impulse on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Super Impulse.
BY REVENUE