SUNNY & FUN

SUNNY & FUN Market Overview

According to Grips Intelligence in-store data tracked across Amazon, Lowe's and Home Depot from January 1 to September 30, 2026, SUNNY & FUN — an in-house brand of privately held C+A Global — shows a remarkably balanced channel mix, with Amazon at 35.4% of revenue, lowes.com at 34.8% and homedepot.com at 29.5%. That near-even three-way split is unusual and suggests no single retail partner holds outsized leverage over the brand's performance. The average product price of $542.62 places SUNNY & FUN firmly in the premium tier of its competitive set, though pricing softened 2.9% across the tracked period and slipped 3.3% in the most recent month to $504.78. Revenue trends point to pronounced seasonality, falling 76.1% month-over-month and 79.5% overall across the July-to-September timeseries window. The combination of steep seasonal decline and modest price erosion suggests end-of-season discounting rather than a structural shift in demand.