GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering January 1 to September 30, 2026, BEHR — a brand owned by Masco Corporation (NYSE: MAS) — recorded an average selling price of $133.16 across tracked retail activity. All of the brand's tracked revenue in the period came through a single retail channel, Home Depot, pointing to a highly concentrated distribution footprint. Revenue declined 5.7% over the measured period, with the most recent month slipping a further 1.0% versus the prior month. Pricing moved in the opposite direction, with the latest monthly average price reaching $139.33, up 5.1% month over month and 0.7% across the full span. The brand's highest-priced top sellers cluster tightly at $302.00, suggesting a premium tier that anchors the upper end of its assortment even as overall volume softens.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 6% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for BEHR on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for BEHR.
BY REVIEW COUNT
Across 2.95B ratings on 1 channel, BEHR averages 4.6★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.6
/ 5
From 2.95B ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$302.00
Price
$174K
Revenue
$302.00
Price
$133K
Revenue
$302.00
Price
$113K
Revenue
$302.00
Price
$111K
Revenue
$302.00
Price
$98K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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