GRIPS CUSTOMERS & RESEARCH PARTNERS
BEHR, a brand owned by Masco Corporation (NYSE: MAS), generated all of its tracked revenue through a single retail channel, homedepot.com, between January 1 and August 31, 2026, according to in-store data from Grips Intelligence. The brand's average product price stood at $127.48 across the period, with monthly average pricing reaching $132.62 before easing 4.2% month over month. Revenue declined 4.8% versus the prior month and fell 20.0% across the June–August timeseries window, pointing to softening momentum despite a 3.2% overall increase in average price. That combination of rising prices and falling revenue suggests volume pressure rather than a pricing problem. Top-selling items skew heavily toward 5-gallon formats priced between $199 and $368, indicating a portfolio anchored in higher-ticket, bulk purchases.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 20% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for BEHR on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for BEHR.
BY REVIEW COUNT
Across 3.74B ratings on 1 channel, BEHR averages 4.6★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.6
/ 5
From 3.74B ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$368.00
Price
$1.84M
Revenue
$233.00
Price
$1.16M
Revenue
$199.53
Price
$798K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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