GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, BEHR maintains an exclusive retail presence with 100% of its revenue share coming through Home Depot. The brand's average product price stands at $115.84, with pricing trending upward by 18.7% over the tracked period, reaching $129.12 by the most recent month. Despite a 9.4% month-over-month revenue dip in the latest period, BEHR has achieved impressive overall revenue growth of 39.6% since the beginning of the tracked timeframe. This combination of rising prices and strong cumulative growth suggests robust consumer demand and effective pricing strategy for BEHR within the Home Depot ecosystem. These insights position BEHR as a dominant single-retailer brand with significant momentum heading into the mid-year period.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 40% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 19% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for BEHR on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for BEHR.
BY REVIEW COUNT
Across 2.82B ratings on 1 retailer, BEHR averages 4.6★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.6
/ 5
From 2.82B ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$368.00
Price
$1.84M
Revenue
$233.00
Price
$1.16M
Revenue
$199.53
Price
$798K
Revenue