GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, BEHR maintains an exclusive retail presence with 100% of its revenue share coming through Home Depot. The brand's average product price stands at $115.84, with pricing trending upward by 18.7% over the tracked period, reaching $129.12 by the most recent month. Despite a 9.4% month-over-month revenue dip in the latest period, BEHR has achieved impressive overall revenue growth of 39.6% since the beginning of the tracked timeframe. This combination of rising prices and strong cumulative growth suggests robust consumer demand and effective pricing strategy for BEHR within the Home Depot ecosystem. These insights position BEHR as a dominant single-retailer brand with significant momentum heading into the mid-year period.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 41% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 18% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for BEHR on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for BEHR.
BY REVIEW COUNT
Across 2.85B ratings on 1 channel, BEHR averages 4.6★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.6
/ 5
From 2.85B ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$368.00
Price
$1.84M
Revenue
$233.00
Price
$1.16M
Revenue
$199.53
Price
$798K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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