GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence, BEHR — owned by Masco Corporation (NYSE: MAS) — posted a modest 0.5% revenue increase across its in-store data tracked on Home Depot between January 1 and June 30, 2026. During the same period, the brand's average product price climbed a notable 6.4%, reaching $128.60 in the most recent month tracked. Grips Intelligence data shows that Home Depot accounted for 100% of BEHR's revenue share year-to-date, underscoring an exclusive single-channel distribution footprint. The brand's most recent quarter also saw revenue grow 9.5% versus the prior month, signaling accelerating momentum into mid-2026. Among top-performing SKUs, the 5 gal. #PMD-102 River Mud Satin Enamel led on pricing at a $368.00 average, well above the brand's overall $118.84 average product price.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 1% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for BEHR on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for BEHR.
BY REVIEW COUNT
Across 3.71B ratings on 1 channel, BEHR averages 4.6★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.6
/ 5
From 3.71B ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$368.00
Price
$1.84M
Revenue
$233.00
Price
$1.16M
Revenue
$199.53
Price
$798K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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