GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Lowe's, Amazon, and Ace Hardware, CRAFTSMAN demonstrates a notably concentrated retail footprint, with Lowe's commanding 69.5% of the brand's total revenue share. Amazon accounts for 19.3% of revenue while Ace Hardware holds 11.2%, rounding out the brand's tracked distribution. CRAFTSMAN's average product price sits at $61.24, though pricing has shown significant upward momentum with a 20.8% increase over the tracked period. Revenue growth has been equally impressive, surging 40.9% during the same timeframe, signaling strong consumer demand and effective retail positioning heading into the key summer season.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 43% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 20% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for CRAFTSMAN on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for CRAFTSMAN.
BY REVENUE
CRAFTSMAN sells 26% online and 74% offline. Online runs through 2 channels; offline through 2. Online share has moved from 19% in Jan to 27% in May.
Online
26%
74%
Offline
Online channels
26%
Offline channels
74%
BY REVIEW COUNT
Across 8.8M ratings on 3 channels, CRAFTSMAN averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 8.8M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$44.99
Price
$700K
Revenue
$96.77
Price
$318K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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