GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Lowe's, Amazon and Ace Hardware from January 1 to September 30, 2026 shows CRAFTSMAN, a brand owned by Stanley Black & Decker (NYSE: SWK), leaning heavily on a single retail relationship. Lowe's accounts for 67.6% of year-to-date revenue, more than triple Amazon's 17.9% share, with Ace Hardware contributing the remaining 14.4%. Momentum has cooled over the measured window, with revenue down 26.7% overall and a further 16.8% month-over-month decline in the most recent period. Pricing has softened alongside volume: the average selling price slipped 14.1% to $47.51, below the $55.42 year-to-date average. The combination of concentrated channel exposure and simultaneous price and revenue compression suggests promotional pressure rather than a pure demand shift.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 27% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 14% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for CRAFTSMAN on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for CRAFTSMAN.
BY REVENUE
CRAFTSMAN sells 28% online and 72% offline. Online runs through 2 channels; offline through 2.
Online
28%
72%
Offline
Online channels
28%
Offline channels
72%
BY REVIEW COUNT
Across 9.2M ratings on 3 channels, CRAFTSMAN averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 9.2M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$45.18
Price
$838K
Revenue
$99.00
Price
$420K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
