GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Lowe's, Amazon, and Ace Hardware, CRAFTSMAN demonstrates a notably concentrated retail footprint, with Lowe's commanding 69.5% of the brand's total revenue share. Amazon accounts for 19.3% of revenue while Ace Hardware holds 11.2%, rounding out the brand's tracked distribution. CRAFTSMAN's average product price sits at $61.24, though pricing has shown significant upward momentum with a 20.8% increase over the tracked period. Revenue growth has been equally impressive, surging 40.9% during the same timeframe, signaling strong consumer demand and effective retail positioning heading into the key summer season.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 41% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 21% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for CRAFTSMAN on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for CRAFTSMAN.
BY REVENUE
CRAFTSMAN sells 26% online and 74% offline. Online runs through 2 retailers; offline through 2. Online share has moved from 19% in Jan to 27% in May.
Online
26%
74%
Offline
Online channels
26%
Offline channels
74%
BY REVIEW COUNT
Across 8.7M ratings on 3 retailers, CRAFTSMAN averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 8.7M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$44.99
Price
$679K
Revenue
$96.58
Price
$293K
Revenue
