GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracking lowes.com, Amazon, and acehardware.com from January 1 to June 30, 2026, CRAFTSMAN—a brand owned by Stanley Black & Decker (NYSE: SWK)—saw overall revenue grow 35.3% over the period, with an average product price of $62.54 that climbed 14.1% across the same window; Lowe's dominated distribution with a 72.2% revenue share, far ahead of Amazon at 16.0% and Ace Hardware at 11.9%; among the strongest performers were high-ticket outdoor items such as the CRAFTSMAN T110 42-in gas lawn tractor at $2,126.80 on Lowe's, while Amazon's lineup skewed toward mechanic tool sets like the 262-piece VERSASTACK kit at $183.83, underscoring how channel mix shapes the brand's pricing and product visibility across offline retail.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 35% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 14% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for CRAFTSMAN on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for CRAFTSMAN.
BY REVENUE
CRAFTSMAN sells 24% online and 76% offline. Online runs through 2 channels; offline through 2.
Online
24%
76%
Offline
Online channels
24%
Offline channels
76%
BY REVIEW COUNT
Across 9.4M ratings on 3 channels, CRAFTSMAN averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 9.4M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$44.99
Price
$796K
Revenue
$97.42
Price
$452K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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