GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Lowe's, Amazon and Ace Hardware between January 1 and August 31, 2026, CRAFTSMAN — a brand owned by Stanley Black & Decker (NYSE: SWK) — carried an average product price of $55.99. Distribution is heavily concentrated, with lowes.com accounting for 67.4% of year-to-date revenue, ahead of Amazon at 18.6% and acehardware.com at 14.0%. Momentum softened over the June–August window, as revenue fell 11.2% month over month and 27.8% across the period overall. Pricing followed a similar path, with the average price slipping 5.5% month over month to $52.15 and declining 14.7% across the tracked window. The combination of a shrinking average price and falling revenue suggests discounting has yet to offset volume pressure in the brand's largest channel.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 28% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 15% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for CRAFTSMAN on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for CRAFTSMAN.
BY REVENUE
CRAFTSMAN sells 29% online and 71% offline. Online runs through 2 channels; offline through 2.
Online
29%
71%
Offline
Online channels
29%
Offline channels
71%
BY REVIEW COUNT
Across 9.7M ratings on 3 channels, CRAFTSMAN averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 9.7M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$44.99
Price
$839K
Revenue
$97.42
Price
$452K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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