Sunneday

Sunneday Market Overview

Grips Intelligence in-store data tracked from January 1 to August 31, 2026 across Home Depot and Lowe's shows Sunneday concentrating the bulk of its performance in a single retail channel, with homedepot.com accounting for 79.6% of year-to-date revenue versus 20.4% at lowes.com. The brand, operated by privately held Sunneday LLC, carries an average product price of $112.72 across the tracked period. Momentum softened in the most recent stretch, with revenue down 30.2% month over month and 28.5% overall across the June to August timeseries window. Pricing also swung sharply late in the period, falling 57.0% month over month to an average of $72.69. Despite that dip, the average price finished up 0.5% over the full window, suggesting the decline reflects promotional or mix shifts rather than a sustained repositioning.