Home/Insights/Brands/Strait-FlexProduct Intelligence - 2026 YTD USA

Strait-Flex

10K+

Products Sold, Jan to Jul 2026

450+

# Offline Stores

$26.17

Avg. Price

4.7

Avg. Rating

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Strait-Flex Market Overview

According to in-store data from Grips Intelligence tracked across Lowe's and Home Depot between January 1 and July 31, 2026, Strait-Flex's retail footprint is heavily concentrated, with Lowe's accounting for 82.6% of year-to-date revenue versus 17.4% at Home Depot. That level of concentration leaves the brand's overall performance closely tied to shelf outcomes at a single retail partner. Revenue softened over the most recent period, falling 17.3% month over month and finishing 4.4% lower across the tracked window. Pricing, by contrast, has held firm, with the average product price at $26.22 and the latest monthly reading of $26.62 representing a 3.1% increase over the period despite a 2.6% dip versus the prior month. Taken together, the figures point to a brand defending price realization while volume momentum cools at its dominant channel.

Revenue Share by Channel
Data covers Lowe's, Home Depot

Strait-Flex's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 4% from May to Jul.

Monthly revenue

Indexed values, 0-100

Strait-Flex's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 3% from May to Jul.

Average price

Absolute values in $

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Strait-Flex's categories

REVENUE SHARE

Home Depot

Revenue distribution across product categories for Strait-Flex on Home Depot.

Home Depot

Categories by revenue share

Distribution in %

Strait-Flex's channels

REVENUE SHARE

Revenue distribution across tracked channels for Strait-Flex.

Channels by revenue share

Distribution in %

Strait-Flex's online vs offline revenue split

BY REVENUE

Strait-Flex sells 26% online and 74% offline. Online runs through 2 channels; offline through 1. Online share has moved from 19% in Mar to 25% in Jul.

Revenue by channel

Share of total revenue across all channels

Online

26%

74%

Offline

Online share trend

Mar – Jul

Online channels

26%

HomeDepot.com
Lowes.com

Offline channels

74%

Lowe's stores

Strait-Flex's customer ratings

BY REVIEW COUNT

Across 7.2K ratings on 2 channels, Strait-Flex averages 4.7. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.7

/ 5

From 7.2K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Strait-Flex

BY REVENUE

Home Depot
Home Depot
#1Premium Wireless Headphones XR500

$149.99

Price

Revenue

#2Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#3Advanced Portable Speaker System

$89.99

Price

Revenue

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