According to Grips Intelligence in-store data tracked across Ace Hardware and Lowe's from January 1 to September 30, 2026, Steel Grip's retail footprint remains heavily concentrated in a single banner. Ace Hardware accounts for 86.8% of year-to-date revenue, leaving Lowe's with just 13.0% and limiting the brand's exposure to big-box shopper traffic. Revenue momentum has softened recently, declining 8.7% month over month and falling 18.1% across the tracked trend period. Pricing has held comparatively steady, with the average product price at $10.20 and the most recent monthly average at $10.45, up 1.3% sequentially but down 0.6% overall. That combination of stable pricing against softening revenue suggests volume, rather than discounting, is the primary driver of the recent decline.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 18% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Steel Grip on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Steel Grip.
BY REVENUE
Steel Grip sells 13% online and 87% offline. Online runs through 2 channels; offline through 1.
Online
13%
87%
Offline
Online channels
13%
Offline channels
87%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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