GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data tracked by Grips Intelligence from January to May 2026, Steel Grip maintains a concentrated retail footprint, with Ace Hardware commanding 93.7% of the brand's revenue share compared to just 6.3% at Lowe's. The brand's average product price sits at $10.54, though pricing has seen a notable 9.2% decline over the tracked period. Despite a modest 4.6% month-over-month revenue uptick in the most recent month, overall revenue has dropped 5.7% across the reporting window. This combination of declining prices and revenue contraction suggests Steel Grip may be facing increased competitive pressure or shifting promotional strategies across its retail partners.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 6% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 9% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Steel Grip on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Steel Grip.
BY REVENUE
Steel Grip sells 6% online and 94% offline. Online runs through 1 retailer; offline through 1. Online share has moved from 0% in Jan to 15% in May.
Online
6%
94%
Offline
Online channels
6%
Offline channels
94%
BY REVENUE