GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 to July 31, 2026 across Amazon, acehardware.com and homedepot.com shows Stanley revenue up 17.3% over the tracked period, despite a slight 0.9% dip in the most recent month. Amazon dominates the brand's measured sales mix at 83.4% of revenue, leaving acehardware.com at 12.5% and homedepot.com at a comparatively small 2.8%. Pricing has firmed notably, with the average price rising 10.7% to $36.34 in the latest month, above the $34.09 year-to-date average. That combination of rising prices and growing revenue suggests demand has held up even as the brand trades at higher price points. The concentration risk is clear, however, since any shift in Amazon performance would move Stanley's overall trajectory almost single-handedly.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 18% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 11% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Stanley on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Stanley.
BY REVENUE
Stanley sells 86% online and 14% offline. Online runs through 2 channels; offline through 3.
Online
86%
14%
Offline
Online channels
86%
Offline channels
14%
BY REVIEW COUNT
Across 26M ratings on 3 channels, Stanley averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 26M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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