Stanley

Stanley Market Overview

According to in-store data from Grips Intelligence covering January 1 through August 31, 2026 across Amazon, Ace Hardware, and Home Depot, Stanley's sales are heavily concentrated in a single channel. Amazon accounts for 83.3% of year-to-date revenue, dwarfing acehardware.com at 12.8% and homedepot.com at just 2.8%. The brand's average selling price sits at $34.31 for the period, though pricing softened 3.4% across the June–August window to $34.98 in the latest tracked month. Revenue followed a similar trajectory, falling 11.2% over the same three-month stretch, including an 11.0% month-over-month decline. That combination of slipping price and contracting revenue suggests demand pressure rather than a deliberate discounting push, making channel mix the key variable to watch heading into the back half of the year.