Home/Insights/Brands/StanleyProduct Intelligence - 2026 YTD USA

Stanley

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1M+

Products Sold, Jan to Mar 2026

5,200+

# Offline Stores

$33.94

Avg. Price

4.7

Avg. Rating

GRIPS CUSTOMERS & RESEARCH PARTNERS

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Stanley Market Overview

According to in-store data from Grips Intelligence, Stanley generated an average product price of $33.94 across tracked retailers during Q1 2026 (January–March), with Amazon and acehardware.com as the primary channels monitored. Amazon dominated Stanley's revenue share at 89.8%, making it the brand's most critical retail partner by a wide margin, while Ace Hardware accounted for 8.7% of revenue. Notably, Stanley experienced a significant revenue decline of 51.0% over the tracked quarter, signaling potential headwinds in consumer demand or shifting competitive dynamics. The brand's average price also trended downward, decreasing 6.5% over the period, which may reflect increased promotional activity or a shift in product mix toward lower-priced items. These trends suggest that Stanley faces a challenging retail landscape heading into the next quarter, making pricing strategy and channel optimization key areas to watch.

Revenue Share by Retailer
Data covers Amazon, Ace Hardware

Stanley's monthly revenue

OVER TIME

Over the last three months, revenue on tracked retailers has declined by 51% from Jan to Mar.

Monthly revenue

Indexed values, 0-100

Stanley's average price

OVER TIME

Over the last three months, average selling price on tracked retailers has decreased by 7% from Jan to Mar.

Average price

Absolute values in $

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Stanley's categories

REVENUE SHARE

Ace Hardware

Revenue distribution across product categories for Stanley on Ace Hardware.

Ace Hardware

Categories by revenue share

Distribution in %

Stanley's retailers

REVENUE SHARE

Revenue distribution across tracked retailers for Stanley.

Retailers by revenue share

Distribution in %

Top products for Stanley

BY REVENUE

Ace Hardware
Ace Hardware
#1STANLEY FatMax 25 ft. L X 1.25 in. W Compact Wide Blade Tape Measure 1 pk

$26.29

Price

$377K

Revenue

#2Stanley FatMax 35 ft. L X 1.25 in. W Compact Wide Blade Tape Measure 1 pk

$41.99

Price

$164K

Revenue

#3STANLEY LeverLock 25 ft. L X 1 in. W Compact Tape Measure 1 pk

$13.62

Price

$153K

Revenue

#4STANLEY FatMax 25 ft. L X 1-1/4 in. W Compact Wide Blade Tape Measure Set 2 pk

$46.99

Price

$138K

Revenue

#5Stanley Classic 99 6 in. Retractable Utility Knife Gray 1 pk

$7.99

Price

$112K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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