GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Stanley generated an average product price of $33.59 across tracked retailers between January and April 2026. Amazon dominated Stanley's revenue share at 88.7%, with acehardware.com accounting for the remaining 9.3% during this period. Notably, Stanley experienced a significant revenue decline of 20.5% over the tracked timeseries, signaling potential headwinds for the brand. Average pricing also saw a modest downward trend, decreasing 1.2% over the same period, suggesting possible discounting strategies or shifts in product mix. These insights, sourced from Grips Intelligence, highlight key challenges Stanley faces in maintaining momentum across its primary retail channels heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 22% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 3% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Stanley on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Stanley.
BY REVENUE
Stanley sells 90% online and 10% offline. Online runs through 2 retailers; offline through 3. Online share has moved from 22% in Dec to 86% in Apr.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 27M ratings on 3 retailers, Stanley averages 4.7★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.7
/ 5
From 27M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$46.99
Price
$138K
Revenue
