Home/Insights/Brands/StanleyProduct Intelligence - 2026 YTD USA

Stanley

Start benchmarking for free
Sign in with Google

2M+

Products Sold, Jan to Apr 2026

5,200+

# Offline Stores

$33.59

Avg. Price

4.7

Avg. Rating

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

Stanley Market Overview

According to in-store data from Grips Intelligence, Stanley generated an average product price of $33.59 across tracked retailers between January and April 2026. Amazon dominated Stanley's revenue share at 88.7%, with acehardware.com accounting for the remaining 9.3% during this period. Notably, Stanley experienced a significant revenue decline of 20.5% over the tracked timeseries, signaling potential headwinds for the brand. Average pricing also saw a modest downward trend, decreasing 1.2% over the same period, suggesting possible discounting strategies or shifts in product mix. These insights, sourced from Grips Intelligence, highlight key challenges Stanley faces in maintaining momentum across its primary retail channels heading into mid-2026.

Revenue Share by Retailer
Data covers Amazon, Ace Hardware

Stanley's monthly revenue

OVER TIME

Over the last three months, revenue on tracked retailers has declined by 20% from Feb to Apr.

Monthly revenue

Indexed values, 0-100

Stanley's average price

OVER TIME

Over the last three months, average selling price on tracked retailers has decreased by 1% from Feb to Apr.

Average price

Absolute values in $

Start benchmarking for free

Sign in with Google

Stanley's categories

REVENUE SHARE

Ace Hardware

Revenue distribution across product categories for Stanley on Ace Hardware.

Ace Hardware

Categories by revenue share

Distribution in %

Stanley's retailers

REVENUE SHARE

Revenue distribution across tracked retailers for Stanley.

Retailers by revenue share

Distribution in %

Top products for Stanley

BY REVENUE

Ace Hardware
Ace Hardware
#1STANLEY FatMax 25 ft. L X 1.25 in. W Compact Wide Blade Tape Measure 1 pk

$26.23

Price

$496K

Revenue

#2Stanley FatMax 35 ft. L X 1.25 in. W Compact Wide Blade Tape Measure 1 pk

$41.99

Price

$229K

Revenue

#3STANLEY LeverLock 25 ft. L X 1 in. W Compact Tape Measure 1 pk

$13.71

Price

$206K

Revenue

#4Stanley Classic 99 6 in. Retractable Utility Knife Gray 1 pk

$8.15

Price

$174K

Revenue

#5STANLEY FatMax 25 ft. L X 1-1/4 in. W Compact Wide Blade Tape Measure Set 2 pk

$46.99

Price

$138K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

Get access to full product performance analysis

© Grips 2022 All Rights Reserved