GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Stanley generated an average product price of $33.06 across tracked channels between January 1 and September 30, 2026. Amazon dominates the brand's measured revenue mix with an 84.0% share, followed by acehardware.com at 12.2% and homedepot.com at a modest 2.8%. Momentum turned positive in the most recent month, with revenue up 11.6% versus the prior month, though the cumulative gain over the July–September window was a slim 0.7%. Pricing, meanwhile, has softened, with the average price falling 2.8% month over month to $31.99 and declining 7.4% across the tracked period. The combination of rising volume and easing prices suggests discount-led demand is doing much of the work behind Stanley's recent growth.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 1% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Stanley on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Stanley.
BY REVENUE
Stanley sells 87% online and 13% offline. Online runs through 2 channels; offline through 3.
Online
87%
13%
Offline
Online channels
87%
Offline channels
13%
BY REVIEW COUNT
Across 30M ratings on 3 channels, Stanley averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 30M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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