GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data from January to May 2026, St. Paul demonstrates a highly concentrated retail footprint, with Menards accounting for a dominant 98.5% of total revenue share, while Home Depot captures just 1.5%. The brand's average product price during this period stood at $139.89, reflecting a notable 15.1% overall decrease in average pricing over the tracked timeframe. Despite this pricing decline, St. Paul showed positive momentum with revenue growing 11.2% over the period. The brand's near-exclusive presence at Menards suggests a strong strategic retail partnership that defines its current market positioning. These trends point to an aggressive pricing strategy that appears to be successfully driving higher sales volume for St. Paul across its retail partners.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 11% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 15% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for St. Paul on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for St. Paul.