GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Apple generated an average product price of $184.60 across Amazon, Best Buy, and Newegg during the January–May 2026 period. Amazon dominated Apple's retail revenue share at 73.2%, followed by Best Buy at 20.0% and Newegg at 6.8%. Despite its strong retail presence, Apple experienced an overall revenue decline of 8.3% between March and May 2026. Meanwhile, Apple's average product price showed resilience, edging up 0.2% over the same period with a notable 4.8% month-over-month increase in the most recent month. These trends suggest that while Apple maintains pricing power across major retailers, overall sales volume may be softening heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 8% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 0% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Apple on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Apple.
BY REVENUE
Apple sells 80% online and 20% offline. Online runs through 2 retailers; offline through 1.
Online
80%
20%
Offline
Online channels
80%
Offline channels
20%
BY REVIEW COUNT
Across 37M ratings on 3 retailers, Apple averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 37M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$1,883.88
Price
$3.72M
Revenue
$948.56
Price
$3.01M
Revenue
$921.04
Price
$2.85M
Revenue
