GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon and Best Buy from January to February 2026, Apple maintained an average product price of $246.13 across both retailers. Amazon dominated Apple's revenue share at 72.6%, with Best Buy accounting for 26.6%, indicating a heavy reliance on Amazon as the primary sales channel. Notably, Apple's revenue dropped 38.3% over the tracked period, signaling a significant slowdown in consumer spending on the brand. The average selling price also saw a 4.8% overall decline, suggesting increased demand for more affordable product options such as renewed iPhones on Amazon versus higher-priced MacBooks on Best Buy. These trends point to a shifting purchase mix that SEO and marketing strategists should monitor closely when optimizing for Apple-related product keywords across major retail platforms.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 38% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 5% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Apple on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Apple.
BY REVENUE
$948.56
Price
$3.01M
Revenue
$921.04
Price
$2.85M
Revenue
$908.97
Price
$2.63M
Revenue
$937.42
Price
$2.22M
Revenue
