GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, Best Buy, and Newegg from January to March 2026, Apple maintained a strong retail presence with an average product price of $227.46. Amazon dominated as Apple's leading retail channel, commanding 73.7% of revenue share, followed by Best Buy at 25.1% and Newegg at just 1.2%. Despite its market strength, Apple experienced a notable 38.2% decline in revenue over the tracked period, signaling potential shifts in consumer demand or seasonal purchasing patterns. The average selling price also saw a 17.0% overall decrease during Q1 2026, suggesting increased promotional activity or a shift toward more affordable product segments. These trends highlight a critical period for Apple's retail strategy as the brand navigates pricing pressures across major retail partners.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 38% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 17% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Apple on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Apple.
BY REVENUE
$948.56
Price
$3.01M
Revenue
$921.04
Price
$2.85M
Revenue
$908.97
Price
$2.63M
Revenue
$1,909.75
Price
$2.56M
Revenue
