GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data, Apple generated an average product price of $203.06 across Amazon, Best Buy, and Newegg from January to April 2026. Amazon dominated Apple's revenue share at 71.6%, followed by Best Buy at 21.6% and Newegg at 6.8%. Notably, Apple's revenue declined 18.4% over the tracked period, accompanied by a 21.4% drop in average price, suggesting increased promotional activity or a shift toward lower-priced products. Best Buy's top Apple products skewed heavily toward premium MacBook Pro and MacBook Air laptops priced between $909 and $1,889, while Amazon and Newegg focused largely on renewed and refurbished iPhones and iPads at significantly lower price points. This pricing divergence across retailers highlights distinct channel strategies for the Apple brand in early 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 18% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 21% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Apple on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Apple.
BY REVENUE
Apple sells 78% online and 22% offline. Online runs through 2 retailers; offline through 1.
Online
78%
22%
Offline
Online channels
78%
Offline channels
22%
BY REVIEW COUNT
Across 30M ratings on 3 retailers, Apple averages 4.3★. Most reviews sit on products in the 4.2–4.4★ range.
BRAND AVERAGE
4.3
/ 5
From 30M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$1,889.17
Price
$3.15M
Revenue
$948.56
Price
$3.01M
Revenue
$921.04
Price
$2.85M
Revenue
