GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, Best Buy, Newegg and Lowe's between January 1 and August 31, 2026, Apple — which trades under its own name as Apple Inc. (NASDAQ: AAPL) with no controlling shareholder — commands an average selling price of $182.55. Distribution is heavily concentrated, with Amazon accounting for 76.6% of year-to-date revenue, more than five times Best Buy's 14.8% share. Newegg contributes a further 7.4%, while Lowe's remains a marginal 1.1% of the mix. Momentum has been positive over the June-to-August window, with revenue up 14.1% overall and a 4.2% month-over-month gain in the latest period. Pricing has strengthened alongside volume, climbing 9.8% across the quarter to $196.72, including a 5.6% month-over-month increase.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 14% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 10% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Apple on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Apple.
BY REVENUE
Apple sells 86% online and 14% offline. Online runs through 3 channels; offline through 1.
Online
86%
14%
Offline
Online channels
86%
Offline channels
14%
BY REVIEW COUNT
Across 28M ratings on 4 channels, Apple averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 28M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$1,029.99
Price
$1.9M
Revenue
$194.94
Price
$1.78M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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