GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence, in-store data tracked across Amazon, Best Buy, Newegg and Lowe's between January 1 and September 30, 2026 shows Apple — operated by Apple Inc. (NASDAQ: AAPL) — holding an average product price of $178.81. Channel concentration is striking, with Amazon capturing 76.8% of revenue share, more than five times Best Buy's 14.0%. Newegg and Lowe's round out the mix at 7.4% and 1.8% respectively, leaving the brand heavily dependent on a single marketplace. Momentum through the July–September 2026 window was positive, with revenue up 7.3% overall and a further 3.5% gain in the most recent month. Pricing also firmed over the same stretch, rising 2.0% to an average of $184.55 despite a slight 1.3% month-over-month dip.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 7% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Apple on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Apple.
BY REVENUE
Apple sells 85% online and 15% offline. Online runs through 3 channels; offline through 1. Online share has moved from 34% in May to 90% in Sep.
Online
85%
15%
Offline
Online channels
85%
Offline channels
15%
BY REVIEW COUNT
Across 19M ratings on 4 channels, Apple averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 19M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$203.39
Price
$2.25M
Revenue
$1,029.99
Price
$1.88M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
