GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline retail data from Grips Intelligence covering January 1 to June 30, 2026 across Amazon, Best Buy, and Newegg, Apple (NASDAQ: AAPL) maintained an average product price of $180.24, which climbed 4.3% over the tracked period even as overall revenue declined 6.4%. Amazon dominated the channel mix with a commanding 69.9% revenue share, followed by Best Buy at 21.6% and Newegg at a modest 8.6%. The most recent quarter saw revenue slip 5.6% month-over-month, signaling near-term softening despite the longer-term pricing gains. Among the highest-priced in-store listings, the MacBook Pro 14-inch with the M4 Pro chip led at Best Buy with an average price of $1,883.88. This concentration of sales through a single dominant channel underscores Apple's heavy reliance on Amazon within the tracked retail landscape.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 6% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Apple on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Apple.
BY REVENUE
Apple sells 81% online and 19% offline. Online runs through 2 channels; offline through 1. Online share has moved from 75% in Feb to 86% in Jun.
Online
81%
19%
Offline
Online channels
81%
Offline channels
19%
BY REVIEW COUNT
Across 35M ratings on 3 channels, Apple averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 35M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$1,883.88
Price
$3.72M
Revenue
$1,034.68
Price
$2.28M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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