GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked from January 1 to September 30, 2026 across Amazon, Lowe's, and Home Depot shows Snow Joe, a brand within the privately held TruVolt Brands portfolio, concentrating 84.6% of its revenue on Amazon, with lowes.com contributing 12.2% and homedepot.com just 3.0%. The brand's average product price sits at $58.68, reflecting a 46.4% increase over the tracked period. Revenue surged 1,312.6% across the measured window, including a 449.5% month-over-month jump heading into the Q3 seasonal ramp. That momentum came alongside a short-term pricing dip, with average price falling 11.1% month-over-month to $48.10. The assortment spans a wide price spectrum, from $14.98 ice melt pellets at Lowe's to a $1,299.00 battery snow blower, underscoring how channel mix drives Snow Joe's realized pricing.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 1314% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 46% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Snow Joe on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Snow Joe.
BY REVIEW COUNT
Across 222K ratings on 3 channels, Snow Joe averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 222K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$146.76
Price
$27K
Revenue
$1,299.00
Price
$16K
Revenue
$63.30
Price
$9.6K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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