GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Snow Joe generated nearly all of its revenue through Amazon, which accounted for 97.9% of its retail share between January and May 2026, with Lowe's capturing just 1.1%. The brand's average product price during this period stood at $64.32, reflecting a modest 2.1% overall decrease in average pricing. Notably, Snow Joe experienced a significant revenue decline of 86.2% over the tracked timeframe, suggesting strong seasonality as demand for winter-related solutions tapered off into spring. Product prices on Amazon ranged widely, from budget-friendly options like the $39.97 Shovelution snow shovel to the $381.38 cordless snow blower, indicating a broad catalog strategy. Snow Joe's heavy reliance on a single retail channel presents both a concentration risk and an opportunity for expanded distribution through retailers like Lowe's.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 86% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Snow Joe on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Snow Joe.
BY REVIEW COUNT
Across 425K ratings on 2 retailers, Snow Joe averages 4.3★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.3
/ 5
From 425K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$42.80
Price
$7.4M
Revenue
$381.38
Price
$1.6M
Revenue
$70.66
Price
$1.41M
Revenue
$215.20
Price
$1.2M
Revenue
$39.97
Price
$1.12M
Revenue
