GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through July 31, 2026 across Ace Hardware, Amazon, Menards and Lowe's, Slime — a brand under Illinois Tool Works Inc. (NYSE: ITW) — recorded an average product price of $12.46. Ace Hardware led the retail mix with 41.5% of year-to-date revenue, narrowly ahead of Amazon at 37.2%, while Menards contributed 16.6% and Lowe's trailed at 4.6%. Momentum turned positive in the most recent month tracked, with revenue up 6.0% versus the prior month, though the May-to-July trend was essentially flat at 0.3% growth. Average selling price eased 1.5% over the same three-month window to $12.23, pointing to modest price softening rather than a broad repositioning. The combined weight of Ace Hardware and Amazon, at nearly 79% of revenue, leaves the brand's performance closely tied to two channels.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 0% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Slime on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Slime.
BY REVENUE
Slime sells 39% online and 61% offline. Online runs through 2 channels; offline through 3.
Online
39%
61%
Offline
Online channels
39%
Offline channels
61%
BY REVIEW COUNT
Across 2.03M ratings on 4 channels, Slime averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 2.03M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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