GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering 2026-01-01 to 2026-09-30 tracks Slime, a brand under Illinois Tool Works (NYSE: ITW), across four retail channels: Ace Hardware, Amazon, Menards, and Lowe's. Ace Hardware leads with 41.1% of year-to-date revenue share, followed closely by Amazon at 35.2%, while Menards contributes 18.8% and Lowe's trails at 4.9%. The average product price sits at $11.90 across the tracked period, placing the brand firmly in the accessible, impulse-friendly price tier. Momentum softened over the July–September window, with revenue declining 5.3% overall and slipping a further 2.5% month over month in the most recent period. Average selling price followed the same trajectory, easing 5.3% across the quarter to $11.53, suggesting discounting pressure rather than pure demand loss is shaping the recent trend.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 5% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Slime on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Slime.
BY REVENUE
Slime sells 37% online and 63% offline. Online runs through 2 channels; offline through 3.
Online
37%
63%
Offline
Online channels
37%
Offline channels
63%
BY REVIEW COUNT
Across 1.83M ratings on 4 channels, Slime averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 1.83M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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