GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through August 31, 2026 across Ace Hardware, Amazon, Menards and Lowe's, Slime — a brand under Illinois Tool Works Inc. (NYSE: ITW) — generated 4.5% revenue growth over the tracked period. Ace Hardware led the mix at 41.1% of year-to-date revenue, followed closely by Amazon at 36.3%, indicating a near-even split between hardware retail and marketplace demand. Menards contributed 18.0% while Lowe's trailed at just 4.7%, pointing to a clear opportunity for expansion in the latter's shelf presence. The average product price sat at $12.21, though pricing softened 3.9% across the period and slipped 3.6% month-over-month to $11.79. That combination of rising revenue against falling average prices suggests volume gains are offsetting a shift toward lower-priced assortment.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 5% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Slime on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Slime.
BY REVENUE
Slime sells 38% online and 62% offline. Online runs through 2 channels; offline through 3.
Online
38%
62%
Offline
Online channels
38%
Offline channels
62%
BY REVIEW COUNT
Across 1.94M ratings on 4 channels, Slime averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 1.94M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
