GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, homedepot.com and lowes.com from January 1 to September 30, 2026, Simplay3 posted an average product price of $85.35. Channel concentration is the defining feature of the brand's footprint, with Amazon accounting for 95.3% of year-to-date revenue, leaving homedepot.com at 3.0% and lowes.com at just 1.8%. Momentum softened over the July–September window, where revenue fell 20.7% across the period and declined a further 10.5% month over month in the latest reading. Pricing moved in the opposite direction, rising 5.1% over the same stretch to $87.63, a 2.1% month-over-month increase. That combination of firmer average prices against falling revenue suggests unit volumes, rather than discounting pressure, are driving the recent slowdown.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 21% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Simplay3 on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Simplay3.
BY REVIEW COUNT
Across 233K ratings on 3 channels, Simplay3 averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 233K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$52.77
Price
$383K
Revenue
$110.11
Price
$359K
Revenue
$53.05
Price
$333K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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