GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through August 31, 2026 across Amazon, homedepot.com and lowes.com, Simplay3's sales remain heavily concentrated in a single channel. Amazon alone accounts for 95.3% of year-to-date revenue, leaving homedepot.com at 3.2% and lowes.com at just 1.5%. The brand's average selling price sits at $84.05, though assortment pricing spans from roughly $39 to $740 depending on the channel. Momentum has softened over the summer window, with revenue down 14.7% month over month and 12.1% across the tracked period. Pricing, by contrast, has edged higher, rising 1.4% month over month to $84.98 and 0.9% overall, suggesting the decline is volume-driven rather than a result of discounting.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 12% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Simplay3 on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Simplay3.
BY REVIEW COUNT
Across 234K ratings on 3 channels, Simplay3 averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 234K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$51.04
Price
$395K
Revenue
$51.17
Price
$354K
Revenue
$109.99
Price
$342K
Revenue
$99.99
Price
$90K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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