GRIPS CUSTOMERS & RESEARCH PARTNERS
Between January 1 and June 30, 2026, Grips Intelligence in-store data shows Simplay3 commanded an average product price of $81.17 across its tracked offline retail channels of Amazon, homedepot.com, and lowes.com, with revenue slipping 2.1% over the period. Amazon dominated the brand's channel mix at a commanding 95.1% revenue share, dwarfing homedepot.com at 3.7% and lowes.com at just 1.2%. During the April 1 to June 30, 2026 timeseries window, the average selling price rose 3.5% overall to reach roughly $84, even as it dipped 2.2% in the most recent month. That most recent month also saw revenue fall 12.9% versus the prior month, per Grips Intelligence data. The brand's assortment skews toward higher-ticket items, ranging from sub-$50 toddler play products to its Young Explorers Modular Play System, which carried an average price near $740.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 2% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Simplay3 on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Simplay3.
BY REVIEW COUNT
Across 187K ratings on 3 channels, Simplay3 averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 187K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$49.99
Price
$344K
Revenue
$49.99
Price
$288K
Revenue
$109.99
Price
$170K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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