GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Shure generated nearly all of its revenue through Amazon, which accounted for 97.8% of its retail share between January and May 2026, with Best Buy capturing just 2.2%. The brand's average product price stood at $184.15, though its top-selling models like the SM7dB and SM7B commanded significantly higher price points of $536.77 and $434.33 respectively. Shure's revenue experienced a modest overall decline of 1.6% over the tracked period, despite showing a 4.5% month-over-month uptick in the most recent month. Average prices trended upward during this window, rising 1.2% overall, suggesting the brand has maintained pricing power even amid slight revenue softness. This heavy concentration on a single retail channel, combined with a premium-skewing product lineup, positions Shure as a specialist brand with a focused distribution strategy in the consumer audio market.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 2% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Shure on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Shure.
BY REVIEW COUNT
Across 996K ratings on 2 retailers, Shure averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 996K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$434.33
Price
$2.96M
Revenue
$295.18
Price
$2.28M
Revenue
$536.77
Price
$2.15M
Revenue
$317.53
Price
$1.93M
Revenue
