GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1, 2026 through September 30, 2026 across Best Buy and Amazon, Blue Microphones — owned by Logitech International (NASDAQ: LOGI) — generated 74.5% of its year-to-date revenue at Best Buy, with the remaining 25.4% coming from Amazon. That concentration makes Best Buy the decisive driver of the brand's trajectory, leaving performance heavily exposed to a single retail partner. The average product price sat at $113.35 for the period, while pricing softened 1.7% overall despite a 4.2% month-over-month uptick to $112.66. Revenue declined 6.2% across the tracked window, with the steepest contraction a 23.2% month-over-month drop. Taken together, the figures point to a brand facing both volume pressure and gradual price erosion within a narrow two-channel footprint.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 6% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Blue Microphones on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Blue Microphones.
BY REVENUE
Blue Microphones sells 27% online and 73% offline. Online runs through 1 channel; offline through 1.
Online
27%
73%
Offline
Online channels
27%
Offline channels
73%
BY REVIEW COUNT
Across 87K ratings on 2 channels, Blue Microphones averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 87K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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