GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data from January 1 to June 30, 2026 across Best Buy and Amazon, Blue Microphones—owned by parent company Logitech International (NASDAQ: LOGI)—saw revenue decline 14.2% over the period, with a further 5.4% month-over-month drop in the most recent reading. Best Buy dominated the brand's offline sales, capturing a 77.2% revenue share versus Amazon's 22.4%. The average product price held at $112.10, edging up 0.4% across the period despite a slight 0.6% dip in the latest month to $119.75. These figures highlight a brand facing softening demand even as pricing remained broadly stable. The concentration of revenue in a single retailer underscores Best Buy's outsized role in Blue Microphones' channel mix during the tracked window.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 14% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Blue Microphones on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Blue Microphones.
BY REVENUE
Blue Microphones sells 23% online and 77% offline. Online runs through 1 channel; offline through 1.
Online
23%
77%
Offline
Online channels
23%
Offline channels
77%
BY REVIEW COUNT
Across 103K ratings on 2 channels, Blue Microphones averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 103K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
TO BLUE MICROPHONES
