GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 to August 31, 2026 across Best Buy and Amazon shows Blue Microphones, a brand owned by Logitech International (NASDAQ: LOGI), holding an average product price of $115.12. Best Buy dominates the brand's offline footprint with 74.7% of year-to-date revenue, while Amazon accounts for the remaining 25.1%. Revenue momentum has been positive, rising 26.3% over the June-to-August window and 24.5% in the most recent month alone. Pricing, however, has moved in the opposite direction, with the average selling price slipping 9.6% across the same period to $108.29. The combination of falling prices and rising revenue points to volume-led growth rather than premium mix gains.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 26% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 10% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Blue Microphones on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Blue Microphones.
BY REVENUE
Blue Microphones sells 25% online and 75% offline. Online runs through 1 channel; offline through 1.
Online
25%
75%
Offline
Online channels
25%
Offline channels
75%
BY REVIEW COUNT
Across 90K ratings on 2 channels, Blue Microphones averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 90K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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