GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, RØDE generated a nearly even revenue split between Amazon (50.2%) and Best Buy (49.8%) during the January–May 2026 tracking period. The brand's average product price rose significantly, climbing 29.5% over the observed trend period to reach $274.75. Despite this upward pricing momentum, RØDE's overall revenue declined 13.9% during the same window, suggesting that higher price points may be impacting purchase volume. Among the top-performing products at Best Buy, the Wireless PRO Dual-Channel Wireless Microphone System led at an average price of $280.35, followed by the RØDECaster Duo at $481.37. These trends point to a brand leaning into premium positioning while navigating a challenging demand environment across its key retail partners.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 14% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 29% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for RØDE on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for RØDE.
BY REVENUE
RØDE sells 50% online and 50% offline. Online runs through 1 retailer; offline through 1.
Online
50%
50%
Offline
Online channels
50%
Offline channels
50%
BY REVIEW COUNT
Across 25K ratings on 2 retailers, RØDE averages 4.5★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.5
/ 5
From 25K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
