GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, Best Buy and Newegg from January 1 to September 30, 2026 shows Samson, a brand of privately held Samson Technologies Corp., holding an average product price of $77.27 across the period. Amazon dominates the brand's distribution with 80.1% of year-to-date revenue share, leaving Best Buy at 10.2% and Newegg at 9.3%. Momentum has been largely flat in the most recent quarter, with revenue up 1.1% month-over-month but down 0.6% across the July-September window. Pricing has softened more noticeably, with the average price falling 7.2% month-over-month to $71.23 and declining 11.1% over the tracked quarter. The combination of steady revenue against double-digit price erosion suggests Samson is defending unit volume through discounting rather than value growth.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 1% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 10% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Samson on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Samson.
BY REVENUE
Samson sells 92% online and 8% offline. Online runs through 2 channels; offline through 1. Online share has moved from 85% in May to 99% in Sep.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 208K ratings on 3 channels, Samson averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 208K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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