GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to August 31, 2026 across Amazon, Newegg and lowes.com, Seiko — a brand held by Japan's Seiko Group Corporation (TYO: 8050) — recorded an average product price of $141.44. Channel concentration is the standout figure, with Amazon accounting for 87.1% of year-to-date revenue, Newegg contributing 11.3% and lowes.com just 1.5%. Momentum has been uneven over the June–August window: revenue rose 24.4% month over month in the most recent period, yet remains down 18.7% across the quarter. Pricing followed a similar pattern, with the average price climbing 15.5% month over month to $115.80 while still sitting 14.7% below where it started the quarter. Taken together, the Grips Intelligence figures point to a brand whose performance is tightly tied to a single dominant retail channel, leaving overall trends highly sensitive to shifts there.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 19% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 15% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Seiko on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Seiko.
BY REVIEW COUNT
Across 159K ratings on 3 channels, Seiko averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 159K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$396.00
Price
$553K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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