GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering January 1 to September 30, 2026 across Amazon, Newegg and Lowes.com, Seiko — a brand held by Japan's Seiko Group Corporation (TYO: 8050) — posted an average product price of $229.52. Channel concentration is pronounced, with Amazon accounting for 86% of year-to-date revenue, Newegg 12% and Lowes.com just 2%. Momentum softened in the most recent tracked month, when revenue fell 27.6% versus the prior month, leaving overall revenue down 0.7% across the period. Pricing told a similar short-term story, with the latest monthly average slipping 16.0% to $202.89 even as average price rose 4.1% over the full window. The combination of a heavily Amazon-weighted mix and recent price compression is the key dynamic to watch for Seiko heading into the next quarter.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 1% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Seiko on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Seiko.
BY REVIEW COUNT
Across 107K ratings on 3 channels, Seiko averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 107K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$420.00
Price
$11K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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