GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store retail data from Grips Intelligence, Safety Works was tracked across Lowe's, Ace Hardware, and Menards from January 1 through September 30, 2026. Lowe's dominates the brand's measured footprint with 84.7% of year-to-date revenue share, followed by acehardware.com at 12.3% and menards.com at just 2.6%. The average product price sits at $13.46, placing the brand firmly in the value tier of its shelf space. Momentum has been positive in the most recent quarter, with revenue up 8.5% and most recently growing 8.6% month over month. Pricing has edged up 1.6% over the same stretch while holding near $13.47, suggesting growth is being driven by unit volume rather than aggressive price increases.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 8% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Safety Works on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Safety Works.
BY REVENUE
Safety Works sells 11% online and 89% offline. Online runs through 2 channels; offline through 3.
Online
11%
89%
Offline
Online channels
11%
Offline channels
89%
BY REVIEW COUNT
Across 11K ratings on 3 channels, Safety Works averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 11K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$24.61
Price
$145K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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